Senior Digital Marketing Analyst
Placements24
About the Role Our client is seeking a highly analytical and detail-oriented Senior Digital Marketing Analyst to join their dynamic team, fully remote, to support their East London-based marketing efforts. You will be responsible for collecting, analyzing, and interpreting data from various digital marketing channels to provide actionable insights and recommendations for campaign optimization and strategic planning. This role requires a strong understanding of marketing analytics tools, data visualization, and the ability to communicate complex findings clearly to both technical and non-technical stakeholders. Your insights will be crucial in driving data-informed decisions and maximizing the effectiveness of our digital marketing initiatives. Key Responsibilities Collect, clean, and analyze data from multiple digital marketing channels, including SEM, SEO, social media, email, and website analytics. Develop and maintain dashboards and reports to track key performance indicators (KPIs) and campaign effectiveness. Identify trends, patterns, and insights within the data to provide actionable recommendations for improving campaign performance and ROI. Conduct A/B testing and other experiments to optimize website usability, ad copy, and campaign targeting. Collaborate with digital marketing specialists, content creators, and other teams to implement data-driven strategies. Stay current with industry best practices, emerging analytics tools, and methodologies. Requirements Bachelor's degree in Marketing, Statistics, Mathematics, Economics, Computer Science, or a related quantitative field. Minimum of 5 years of experience in digital marketing analytics or a related analytical role. Proficiency with web analytics platforms such as Google Analytics, Adobe Analytics, or similar. Strong experience with data visualization tools (e.g., Tableau, Power BI) and advanced Excel skills. Familiarity with A/B testing methodologies and tools. Excellent analytical, problem-solving, and communication skills, with the ability to present complex data in an understandable way. Benefits A highly competitive annual salary and potential bonuses. Fully remote work environment with flexible working hours. Comprehensive health, dental, and vision insurance. Generous budget for professional development, including courses and certifications. Opportunity to work with cutting-edge analytics tools and influence strategic marketing decisions. #J-18808-Ljbffr
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