Cultural & Social Editor - Freelance
Beni Rugs
In spirit and place, Beni is a company where ancient tradition bends, but never breaks, in the name of innovation and progress. Cultural & Social Editor Cultural + Social Editor - Freelance Overview: This role sits at the intersection of creative direction, editorial, and cultural storytelling. You’ll be responsible for developing and executing a clear, distinctive content POV for the brand — from Instagram and email to long‑form editorial and campaign moments. This is not a traditional social media role. We’re looking for someone with strong taste, cultural awareness, and a sharp editorial instinct — someone who understands how luxury and design brands build relevance through content, restraint, and timing. Success: A clearly recognizable BENI POV Content that creates desire and conversation, not just consistency Sharp POV and stronger creative standards A voice that feels culturally fluent and editorial, not brand‑safe For a self‑starter who loves design, thrives in entrepreneurial environments, and wants to make a tangible impact, this is a pivotal role in Beni’s next chapter. Recap of Responsibilities: Own BENI’s content POV across social, email, and editorial Develop and execute social strategy (feed, stories, campaigns, BTS) Direct and collaborate with our internal creative team (photo/video) Shape brand voice and narrative across launches, collections, and campaigns Lead content planning and calendars (not just scheduling) Oversee editorial projects (journal, long‑form storytelling) Brief external copywriters or contributors as needed Who You Are Have strong editorial taste and cultural literacy Follow fashion, design, art, and creative brands closely Know how luxury brands communicate Can articulate a point of view and defend creative decisions Are as comfortable directing content as writing it Think in moments and narratives, not just posts Are handy with a camera (iPhone or otherwise) Please email your resume and cover letter to View email address on click.appcast.io. Thank you! #J-18808-Ljbffr
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