Brand Ambassador

Brand Ambassador

Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NJ, NY, OH, OR, OK, WA, and across all of Canada with more launches on the horizon. Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative. Embody Wyld Core Values, The Wyld Way Wyld's core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld.

Make a Mark We Blaze Our Own Trail Brand First We Mean Business

As a Brand Ambassador, you will serve as the frontline representative of the brand within dispensaries; driving consumer awareness, supporting sell-through, and strengthening relationships at the store level. This field-based role is responsible for executing in-store activations, educating budtenders and consumers, and providing real-time market insights to the sales team. The ideal candidate is energetic, self-motivated, and thrives in a fast-paced, customer-facing environment, with a strong ability to influence purchase decisions and elevate brand presence in market.

Essential Duties And Responsibilities

In-Store Activation & Execution

• Identify and secure in-store demo and event opportunities in partnership with dispensary partners and the sales team
• Plan and execute engaging, compliant in-store activations that drive consumer trial and brand awareness
• Ensure strong in-store presence and visibility aligned with brand standards

Consumer Engagement & Education

• Represent the brand with professionalism, enthusiasm, and product expertise
• Educate consumers on product benefits, usage, and brand positioning to influence purchasing decisions
• Create memorable, high-quality interactions that build brand loyalty

Budtender Relationship Development

• Build and maintain strong relationships with budtenders and dispensary staff
• Provide ongoing product education, samples (where applicable), and support to drive recommendation and sell-through
• Act as a trusted resource for product knowledge and brand updates

Sales Support & Market Feedback

• Partner closely with Account Managers and sales leadership to support account priorities and initiatives
• Capture and report on event performance, consumer feedback, and market insights
• Identify opportunities and challenges in market, providing actionable feedback to improve sales execution

Brand Representation & Compliance

• Maintain a polished, professional, and compliant presence in all interactions
• Ensure all activations and engagements align with company policies and regulatory requirements
• Uphold brand values and standards across all touchpoints
• Additional duties and responsibilities may be assigned based on business needs

Qualifications

The qualifications listed below are representative of the knowledge, skills, education, experience, and abilities required to perform this role successfully.

Education & Experience

• Must have reliable transportation and a valid driver's license.
• 1-3 years experience in brand ambassadorship, field marketing, or retail sales.
• Must have experience working with a high sense of urgency in a team environment or independently.
• Experience handling confidential and sensitive information with professionalism and discretion.
• Experience in the Cannabis industry preferred.

Ability & Technical Skills

• Strong interpersonal and communication skills with the ability to effectively lead peers and communicate across teams.
• Highly motivated, self-starter with a passion for cannabis culture and education.
• Ability to work with a strong sense of urgency while maintaining accuracy in a fast-paced manufacturing environment.
• Ability to read, write, and communicate effectively in English.
• Basic math skills, including addition, subtraction, multiplication, and division.
• Proficiency with basic computer applications, including Microsoft Office, Google Workspace, and work management systems such as Slack, Jira, or similar platforms; data analysis, Google Apps, and Salesforce CRM are a plus.
• Ability to travel between Company buildings or work sites, as needed.
• Reliable personal vehicle to utilize for marketing events. Mileage reimbursement is covered at federal rates.

Certifications & Compliance

• Must be at least 21 years of age, as required by applicable state regulations.
• Must successfully complete a pre-employment background check, where permitted by law.
• Must obtain and maintain all licenses, permits, certifications, or registrations required by applicable federal, state, provincial, or local laws and regulations.
• ServSafe Certification or Food Handler's Card is preferred, where applicable.
• Willing to submit to a background check, including a motor vehicle report.
• Valid driver's license required.
• Travel Requirements: Driving in state territory utilizing company or personal vehicle as needed. Overnight stays when needed to support longer routes; lodging and meals covered by company.

Additional Requirements

• Active state-issued driver's license with clean driving history and record
• Vision requirement to meet state and Motor Vehicle standards
• Compliance with all company safety and driving policies is required at all times.
• Hours are likely to vary based on the needs of the business; must be willing to work a flexible schedule.

Benefits

As a exempt employee, you'll receive a competitive salary of $70,000/yr + bonus potential, 11 paid holidays, 120 hours of PTO, 401K, 16 hours of VTO, health, dental and vision insurance. Wyld is an equal opportunity employer.