Senior Director, Product Management - Do It Yourself Experiences

About the Role

At HR Block, Product Management is responsible for delivering delightful experiences that help clients achieve financial confidence through intuitive, effective, and differentiated solutions.

The Senior Director, Product Management –DIY Experiences will lead a core product pillar responsible for delivering the end-to-end experiences used by clients who choose to complete their taxes independently. This includes desktop, mobile, online, human-assisted, and AI-enabled journeys that collectively create a seamless and confidence-building experience.

This role will own the strategy, roadmap, and delivery of the DIY portfolio, customer and business outcomes – translating customer insights, enterprise priorities and product strategy into high-quality, scalable experiences that drive client satisfaction, retention, unit and revenue growth.

You’ll be responsible for short-term outcomes as well as longer-term innovation, new capabilities and identifying growth opportunities.

You’ll also be an integral part of the HR Block Product Leadership team contributing to the overall product strategy, special initiatives and team culture.

What You'll Do

Lead the DIY Experience Portfolio

• Own the strategy, roadmap, and delivery of the DIY experience portfolio across all client touchpoints
• Ensure a seamless, integrated experience across desktop, mobile, assisted, and AI-enabled channels
• Drive clarity on priorities, sequencing, and tradeoffs to maximize customer and business impact
• Translate enterprise strategy and Ideal State direction into clear product roadmap, learning plans, OKRs, and measurable outcomes

Deliver High-Quality, Confidence-Building Experiences

• Lead teams to simplify complex tax workflows and reduce friction across the customer journey
• Ensure experiences build client confidence, trust, and ease-of-use
• Integrate human-assisted and AI-assisted capabilities in intuitive, differentiated ways
• Continuously improve conversion, completion rates, and client satisfaction through iterative delivery

Lead Product Teams and Drive Execution Excellence

• Lead, coach, and develop product leaders and teams
• Establish product management practices anchored on customer empathy, insights, data, and experimentation
• Establish a strong operating model for product delivery
• Evolve product team practices by role modeling and applying AI to transform how teams work
• Partner closely with Marketing, Pricing, Engineering, Design, Data, and AI teams
• Maintain a high bar for execution rigor, autonomy, and accountability

Leverage Data, Insights, and Operational Discipline

• Use data and client feedback to inform prioritization and decisions
• Define and monitor key performance indicators
• Partner with Product Operations, Shared Experiences, and Analytics teams
• Balance speed and quality in a regulated environment

Drive Cross-Functional Alignment and Integration

• Partner with adjacent product leaders (Do It For Me, Financial Services, Small Business, Explorations) to deliver on enterprise priorities and outcomes
• Lead through influence across cross-functional teams
• Surface risks, tradeoffs, and dependencies clearly
• Ensure alignment to compliance, risk, and governance requirements

Required Qualifications

• 12–15+ years of experience in product management or digital experience leadership
• Proven track record of delivering and growing end-to-end digital products at scale
• Strong product management craft (learning/discovery, roadmaps, prioritization, execution, analytics) coupled with experience in applying AI to transform the product practice
• Strong team and people leadership, development and coaching ability
• Experience with multi-channel experiences (web, mobile, AI-supported)
• Ability to translate strategy into measurable outcomes
• Strong data fluency and decision-making skills
• Experience in complex or regulated environments
• Excellent executive communication and stakeholder influence skills
• Bachelor’s degree or equivalent experience required

Preferred Qualifications

Leadership Mindset

The ideal candidate is a strong operator and product leader who thrives in driving clarity, execution, and results within a defined space. They build high-performing teams, deliver consistently against commitments, and use data to continuously improve outcomes.

They balance customer obsession, operational rigor, and product craft, ensuring teams deliver experiences that are intuitive, scalable, and aligned to enterprise goals.

Why work for us

At HR Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H & R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$187,500.00 - $312,500.00 per year.

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