Head of Viral Social (UGC & Clippers)

Role Description

We’re building a world-class team. You’ll lead Viral Socials at AIOS, fully owning the system that turns UGC into predictable viral reach across TikTok, Instagram, Facebook, and creator-led channels.

• Your fundamental role is to engineer attention at scale.
• You’ll build a repeatable virality engine that consistently turns short-form content into high-volume reach, engagement, and brand awareness.
• You’ll own the entire UGC virality system end-to-end:
• Sourcing creators
• Managing output quality
• Building AI-assisted workflows
• Coordinating clippers and editors
• Optimizing publishing cadence
• Expanding distribution
• You’ll design feedback loops between content creation, distribution, and performance, rapidly testing hooks, formats, narratives, and posting strategies to identify what spreads.
• You’ll then scale “winners” aggressively.
• You’ll work closely with our Creative and Performance teams to turn social media into a scalable acquisition channel while maintaining quality and compliance.
• Success in this role means building one of the highest-performing organic growth engines in consumer health, making all AIOS brands impossible to ignore online.

This is a full-time, fully remote role, and you’ll work mostly async in the timezone of your choice. You must be around until midday Pacific Time every weekday to have enough crossover with me.

This is a senior role. You’ll report directly to our VP Growth (Rick Singh) and work closely with me, Richie :) (our CEO). I’m intense, so you’ll also be intense. You’ll work long days and regularly work weekends.

You’ll work closely with our AI Growth Lead (Marie Boes) and our Ambassadors & Socials Lead (Erin Flores).

Qualifications

• 4+ years in social media, UGC, creator marketing, or viral content at high-growth brands or startups.
• Instinctively understand hooks, pacing, retention, captions, relatability, controversy, and platform-native behavior.
• Obsessed with performance, constantly testing creators, hooks, formats, posting strategies, and distribution channels.
• Know how to source creators, brief them effectively, manage deliverables, give actionable feedback, and build scalable UGC systems.
• Operate like a founder, proactively identifying opportunities, moving quickly, and treating all social channels like growth engines.
• Balance execution with long-term thinking, understanding platform shifts, audience psychology, and distribution leverage.
• Understand the balance between virality and compliance in health and weight-loss content.

Requirements

• Build systems that produce repeatable virality.
• Move fast in ambiguity, learn quickly, and execute without needing structure or direction.
• Understand the psychology of transformation, weight loss, and GLP-1 content.
• Deeply understand short-form content dynamics across TikTok, Instagram, and Facebook.
• Extend reach beyond owned channels through clippers, meme pages, repost networks, and creator ecosystems.
• Identify winning organic creatives and understand how they translate into scalable paid performance.
• Use AI and tooling to accelerate ideation, editing, and content iteration.
• Understand how engagement compounds virality by building active audiences.
• Identify elite internet-native creators, editors, and operators.

Benefits

• Compensation: $200k-$400k/yr + 0.15%-0.50% equity.
• Comprehensive medical insurance (if appropriate).
• Fully remote team.
• Budget for books, courses, coaching.
• Budget for gym, health apps.
• Free membership with a clinic offering GLP-1s.
• Free weekly health coaching.
• Free weekly work coaching.
• Macbook & work-from-home equipment provided as needed.

How to apply

Email richie+View email address on remotive.com with:

• Your resume
• Highlights from your experience relevant for the role

Or apply directly on Ashby.