Lead Brand Ambassador - East Lansing, MI

Lead Brand Ambassador - East Lansing, MI

In this role as Lead Brand Ambassador, you will partner with a Tour Manager and program leadership to deliver seamless, high-quality event experiences. You will also serve as a team lead when the Tour Manager is not on-site, providing guidance to Brand Ambassadors, ensuring all activation elements run smoothly, and maintaining a strong standard of execution.

You'll be representing a university-focused program that promotes affordable internet packages for eligible students, educating them on available options, answering questions, and making it easy to get connected. You'll play a key part in expanding digital access and supporting student success both on and off campus.

This position involves primarily local travel, with occasional extended travel based on market needs. Additional responsibilities may be assigned by program leadership. Ideal candidates are proactive, team-oriented, and comfortable taking initiative in a fast-paced, client-facing environment.

About GMR Marketing

We are the Experience Agency Making Unforgettable Stories Born of Humanity

Not Just Experiential. Experience.

The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same.

Not Just Telling. Making.

The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they'll never forget.

Not Just Consumers. Humans.

It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people.

Required Skills

• Serve as the primary on-site point of contact for activations (retailers, consumers, and team members)
• Oversee and execute all activation details (setup, timing, promotions, giveaways, logistics)
• Lead, support, and supervise Brand Ambassadors, including on-site training and coordination
• Ensure smooth operations, including inventory tracking and asset accountability
• Engage consumers, promote participation, and deliver key brand messaging
• Maintain professionalism, a positive attitude, and strong communication at all times
• Enforce program rules, procedures, and brand standards
• Provide timely updates and reports to the Tour Manager and account team
• Manage post-event tasks, including inventory reconciliation and asset returns

Skills & Qualifications

• Strong leadership, communication, and organizational skills
• Ability to multitask, prioritize, and work in a fast-paced team environment
• Professional, reliable, and proactive with strong accountability
• Comfortable using event technology (tablets, smartphones, etc.)
• Prior promotional or event experience preferred

Additional Requirements

• Must be 18+ with reliable transportation
• Ability to travel locally with occasional extended travel
• Availability for required training and adherence to uniform guidelines
• High school diploma or GED preferred; at least 1 year of leadership experience
• Proficiency in English and ability to follow procedures and safety guidelines

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle, or touch objects or controls and talk or hear. The employee is frequently required to stand, walk, and reach above shoulders, kneel, stoop or crouch. Specific abilities required by this job include close vision, the ability to lift up to 50 pounds unassisted, and sitting for extended periods of time.