Used Car Salesperson - Pacific Honda

Job Description

Job Description

Before applying to this job opening, please review the Company's Applicant Privacy Policy located at: 
This Applicant Privacy Policy governs the Company's collection, use, and sharing of personal information you provide during the application process.

Used Car Salesperson - Pacific Honda

Non-Exempt

Job Summary:

The Used Car Salesperson is responsible for selling pre-owned vehicles by engaging with potential customers, understanding their needs, and guiding them through the purchase process. This role involves demonstrating vehicles, negotiating terms, and ensuring a positive buying experience while meeting sales targets and contributing to the dealership's overall success.

Essential Functions:

• Greet and assist customers who visit the dealership or inquire about used vehicles via phone, email, or online platforms.

Conduct thorough needs assessments to understand customer preferences, budget, and vehicle requirements.Provide detailed information about available used cars, including features, benefits, and pricing.Present and demonstrate used vehicles to potential buyers, highlighting key features, benefits, and value.

• Offer test drives to all prospects. Follow dealership procedures to obtain proper identification from customers prior to test drive.

Manage the entire sales process from initial contact to closing the sale, including preparing and presenting offers, trade-in evaluations, and financing options.Negotiate purchase terms and pricing with customers to finalize transactions while adhering to dealership policies.Maintain comprehensive knowledge of the dealership’s used car inventory, including vehicle specifications, history, and market value.Stay informed about industry trends, market conditions, and competitor offerings to effectively position and sell used vehicles.Provide accurate and honest information about vehicle condition, history, and pricing to build trust with customers.Deliver exceptional customer service throughout the sales process, ensuring a positive and memorable buying experience.Address and resolve customer inquiries, concerns, and complaints in a professional and timely manner.Follow up with customers post-sale to ensure satisfaction and foster long-term relationships.Process sales paperwork, including contracts, vehicle registrations, and financing applications.Maintain accurate records of customer interactions, sales transactions, and vehicle details in the dealership’s CRM system.Coordinate with the finance department to ensure smooth processing of transactions and financing approvals.Achieve or exceed individual sales targets and contribute to the dealership’s overall sales goals.Track and report on sales performance, including lead management, conversion rates, and customer feedback.Participate in sales meetings, training sessions, and dealership events to enhance skills and performance.Work with the inventory team to ensure that used cars are well-presented, clean, and ready for sale.Assist in managing vehicle inventory levels and updating vehicle listings as needed.Collaborate with the service department to address any reconditioning or maintenance needs.Assist in promoting dealership inventory through various marketing channels, including social media, online platforms, and dealership events.Help prepare and distribute promotional materials and advertisements to attract potential buyers.Maintain satisfactory attendancePerforms other related duties as assigned.

Supervisory Responsibilities:

• None.

Qualifications:

Minimum Qualifications:

• At least one year of verifiable driving experience.
• Minimum 1 year of customer service, sales, or retail experience.
• Valid state sales license.
• Valid driver’s license and safe driving record; required to have California driver's license within 10 days following date of hire.
• Ability to lift up to 15 pounds.
• Ability to perform all essential functions of the job description.

Preferred Qualifications

• Previous experience in automotive sales or a customer-facing role
• Strong communication and interpersonal skills with the ability to engage and persuade customers.
• Excellent understanding of automotive products, used car sales processes, and financing options.
• Proficient in using CRM systems, dealership software, and Microsoft Office Suite (Excel, Word, Outlook).
• Ability to manage multiple tasks and handle a fast-paced sales environment.
• Proven track record of meeting or exceeding sales targets and goals.

Physical Demands: 

• Frequently stands, walks, sits; uses hands; frequently reaches with hands and arms; frequently talks and hears.

Occasionally climbs or balances; occasionally stoops, kneels, crouches, squats or crawls; occasionally lifts up to 15 pounds.Prolonged periods sitting at a desk and working on a computer.Prolonged periods of standing and walking throughout retail space.

Environment/Noise: 

• Work in both indoor and outdoor settings.
• May involve exposure to varying weather conditions.
• Climate controlled.
• Noise level is moderate.

Employee Benefits Include:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employer Paid Life Insurance
• Employer Paid AD&D
• 401k (with Employer match)

\nCompany Description

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities:

Company Description

Founded in 1977, Sunroad Enterprises is a diversified holding company based in San Diego. Sunroad consists of three distinct divisions: Automotive, Real Estate and Maderas Golf. With successful ventures across multiple countries, we bring a strategic focus to seeing developments come to life. Sunroad Enterprises is one of the largest minority-owned businesses in San Diego and has earned numerous quality commendations from local, regional, and national organizations. Please visit our website to learn more about our endeavors and career opportunities: