Global Marketing Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: Career development with an international company where you can grow the career you dream of Free medical coverage for employees* via the Health Investment Plan (HIP) PPO An excellent retirement savings plan with high employer contribution Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity This role is part of the Abbott Point of Care division. The role is located on site in Princeton, NJ. We are seeking a Sr Global Marketing Mgr. Instruments and Software for iSTAT Instruments & Software. This group is a global leader in providing critical medical diagnostic and data management products for rapid blood analysis that are intuitive, reliable, and cost-effective. Our i-STAT System is an advanced, portable diagnostic tool that provides real-time, lab-quality results within minutes to accelerate patient-care decision-making. The i-STAT System has the industry’s most comprehensive menu of tests on a single platform, including tests for blood gases, electrolytes, chemistries, coagulation, hematology, glucose, cardiac markers, and traumatic brain injury. By delivering lab-quality results in minutes, our i-STAT System fosters a collaborative, patient-centered environment while driving improved operational performance. The individual hired will lead the global strategy to unlock the full commercial and clinical value of Abbott point-of-care diagnostic platforms across instruments, connectivity, and consumables test. This role is critical to accelerating the transition from legacy platforms to next generation solutions by developing differentiated value proposition of the i-STAT solution, driving business cases for portfolio migration, and defining a cohesive connectivity and software roadmap that enhances customer outcomes. What you'll work on Define and lead the global instrument strategy across legacy and next gen platforms, including clear pathways to accelerate customer migration Develop compelling, differentiated value propositions that clearly articulate clinical, operational, and economic benefits of i-STAT portfolio in collaboration with other product managers Conduct targeted market research to drive competitive differentiation and accelerate adoption of portfolio solution Build business cases and cross functional alignment (R&D, Med Affairs, Regional Marketing) during the annual strategic planning cycle to support innovation roadmap Define and drive the connectivity and software roadmap, identifying opportunities to enhance value through workflow optimization, data integration, analytics, and AI Enable regional teams with clear messaging, tools, and frameworks to support conversion, competitive positioning and value-based selling Collaborate with other product marketers to ensure alignment across instruments, assays, and services to maximize total portfolio value and long-term customer impact Travel up to 20% Globally or less. Required Qualifications B.A. or B.S. Degree in business or life sciences discipline and two years' experience, or associate degree and 4 years' experience, or master's degree. 4+ years of experience. Preferred Qualifications Possess strong project management skills, with proven ability to clearly define objectives, priorities, develop project plans, and manage to deadlines. Initiative and self-motivation; strong work ethic; leadership and team orientation; strong proactive interpersonal skills with proven ability to work with others; ability to work in a matrixed environment, strong cross-functional management by influence. Demonstrated track record of success in portfolio management, product launches and commercialization 2+ years of experience with software-enabled business models (SaaS). Global experience and at least 7 years of experience in similar area. Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at abbott.com, on LinkedIn at and on Facebook at The base pay for this position is $113,300.00 – $226,700.00. In specific locations, the pay range may vary from the range posted. #J-18808-Ljbffr