Email & SMS Marketing Specialist
ZAGG
Email & SMS Marketing Specialist
Mophie is a leading innovator in mobile power solutions, dedicated to providing high-quality, reliable products that keep consumers connected on the go. We are seeking a talented and motivated Email & SMS Marketing Specialist to join our marketing team in Midvale, UT.
As an Email & SMS Marketing Specialist at Mophie, you will be responsible for developing, executing, and optimizing our email and SMS marketing campaigns. You will play a key role in driving customer engagement, retention, and revenue growth through targeted and personalized messaging strategies.
Key responsibilities include:
- Develop, implement, and manage email and SMS marketing campaigns that align with Mophie's brand and business goals.
- Create compelling and personalized content for email and SMS communications to engage customers and drive conversions.
- Segment audiences and utilize data-driven insights to optimize campaign performance and targeting.
- Monitor and analyze campaign metrics, including open rates, click-through rates, conversion rates, and ROI, and provide actionable recommendations.
- Collaborate with cross-functional teams including creative, product, and sales to ensure cohesive messaging and branding.
- Manage and maintain email and SMS marketing platforms, ensuring compliance with industry regulations and best practices.
- Conduct A/B testing and other experiments to continuously improve campaign effectiveness.
- Stay up-to-date with the latest trends and technologies in email and SMS marketing.
Qualifications include:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 2+ years of experience in email and SMS marketing, preferably in retail or consumer electronics.
- Proficiency with email marketing platforms (e.g., Klaviyo, Mailchimp, Salesforce Marketing Cloud) and SMS marketing tools.
- Strong understanding of segmentation, personalization, and automation strategies.
- Experience with data analysis and reporting tools to measure campaign performance.
- Excellent written and verbal communication skills.
- Detail-oriented with strong organizational and project management abilities.
- Knowledge of CAN-SPAM, TCPA, and other relevant compliance regulations.
Interested candidates are encouraged to submit their resume and a cover letter outlining their relevant experience and why they would be a great fit for the Mophie team.
Vacancy posted 3 days ago
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