Digital Marketing and Strategy Manager

Job Description

Job Description

Accertify enables commerce by doing one thing extraordinarily well: pinpointing fraud. The company's Predictive Yes Platform helps businesses say yes to more - more good customers, more revenue, and more growth - without getting burned. It's a precise, confident, data-backed yes, made possible by joining signals across the entire customer lifecycle through unmatched data volume, layered AI-powered models, and a consortium approach that protects clients from bad actors spotted anywhere in the network while unlocking business with good actors verified anywhere in the network. With more than 10 billion transactions and over $1 trillion in commerce processed in 2025 alone, Accertify delivers the intelligence and precision that fraud and payments teams need to say yes confidently and enable growth. That's the More Yes difference.

Accertify is seeking a hands-on Digital Marketing Leader to own and optimize our digital marketing engine, driving awareness, engagement, qualified pipeline, and revenue growth. As a member of the Revenue Marketing team, this role will lead strategy and execution across our website, SEO/AEO, LinkedIn, review sites, YouTube, Salesforce, and Pardot, while ensuring marketing efforts are measurable and tied directly to business outcomes. The ideal candidate is an experienced B2B marketer who thrives in a high-ownership environment, understands how to attract and convert buyers through digital channels, and has a proven track record of building scalable demand generation programs that influence pipeline, revenue, and growth through data-driven execution and continuous optimization.

Essential Duties & Responsibilities: Website Conversion: Own the website as Accertify's primary conversion engine.

• Own website architecture, performance, scalability, and user experience
• Build and optimize WordPress pages, landing pages, forms, and conversion paths
• Modernize the website experience page-by-page in partnership with Content and Portfolio Marketing
• Own the full form-to-conversion process, including thank-you experiences, retargeting, alerts, and automation
• Drive conversion rate optimization (CRO) through testing, experimentation, and analysis
• Implement and optimize technical SEO, AEO, and GEO best practices
• Manage chat and conversational marketing experiences
• Report performance through GA4, GTM, and Salesforce

AEO & Search Visibility: Own Accertify's visibility across traditional search, AI-powered answer engines, and organic digital channels.

• Lead AEO, GEO, and technical SEO initiatives
• Improve visibility across search engines and AI-generated answers
• Own LinkedIn organic and YouTube as strategic channels
• Manage search performance, content discoverability, and machine visibility
• Own UTM governance and digital tracking standards
• Partner with the ABM Lead to ensure accurate campaign tracking and attribution
• Leverage review platforms including G2, Capterra, Trustpilot, and TrustRadius as part of Accertify's overall visibility strategy

Lead Flow & Omni-Channel Campaign Management: Own the marketing side of lead management, lifecycle progression, and attribution.

• Own lead scoring, grading, routing, and lifecycle management
• Manage Pardot nurture journeys and engagement programs
• Own campaign attribution and performance measurement
• Maintain campaign architecture, field governance, and data quality
• Oversee integrations between Salesforce, Pardot, and the website
• Partner closely with RevOps on attribution models and funnel reporting
• Own the marketing-to-sales handoff process
• Drive continuous optimization of lead quality and conversion performance

Digital Communications Management: Own planning, visibility, and execution across Accertify's digital marketing portfolio.

• Maintain a transparent, accurate digital marketing calendar covering website updates, content publication, SEO/AEO initiatives, nurture programs, organic social campaigns, YouTube content, review platform activity, and digital promotions
• Ensure all digital deliverables are prioritized, tracked, and delivered on time according to established marketing SLAs
• Provide visibility into digital priorities, deadlines, dependencies, launch schedules, and project status
• Proactively communicate risks, blockers, timeline impacts, and resource constraints
• Partner with Content, Portfolio Marketing, ABM, Events, RevOps, and Sales to ensure digital execution aligns with broader campaign objectives

Technology Stack: Website & Conversion

• WordPress
• Microsoft Clarity
• Qualified or similar AI chat platform
• CRO and website optimization tools
• Conversational marketing tools

Search & Visibility

• SEMrush
• Profound
• Google Search Console
• SEO, AEO, and GEO optimization platforms
• LinkedIn
• YouTube

Marketing Operations & Lead Management

• Pardot (Marketing Cloud Account Engagement)
• Salesforce
• Google Analytics 4
• Google Tag Manager

Collaboration & Workflow

• Asana
• Slack
• Confluence
• Microsoft 365
• Microsoft Copilot

Skills & Qualifications: 

• 5+ years of experience in digital marketing, demand generation, marketing operations, or revenue marketing within a B2B technology company
• Demonstrated success improving website conversion performance through hands-on optimization
• Strong WordPress experience, including page creation, forms, integrations, and content publishing
• Expertise in HTML, CSS, JavaScript, pixel implementation, and AI-assisted coding tools to troubleshoot, implement, and optimize.
• Advanced experience with Salesforce and Pardot
• Experience building and optimizing lead scoring, grading, nurture, and lifecycle programs
• Deep understanding of GA4, GTM, attribution, and conversion tracking
• Proven success managing SEO, AEO, GEO, and digital visibility initiatives
• Experience leveraging review platforms such as G2, Capterra, Trustpilot, and TrustRadius
• Strong analytical, technical, and problem-solving skills
• Ability to independently move projects from planning through execution

Additional Details:

• Location: 2 Pierce Place, Suite 900, Itasca, IL 60143
• Workplace Flexibility: Hybrid (minimum 3 days in-office per week). Remote work flexibility will be considered for highly qualified candidates. 
• Visa Sponsorship: Applicants must be authorized to work in the U.S.; Accertify does not provide visa sponsorship for this position.
• Salary Range: $130,000-$150,000 base salary. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Why Join Accertify?
At Accertify, we offer more than just a paycheck—we invest in our people through competitive rewards, meaningful benefits, professional development opportunities, flexible ways of working, and programs that support your overall well-being. Join a team that values growth, collaboration, and innovation while empowering you to make an impact and build a rewarding career.