Product Marketing Manager, Ads Measurement

Develop and continuously track medium to large-scale product marketing campaigns, assets, and external communications designed to drive the global market adoption of the entire Meridian MMM portfolio.Create the authoritative Go-To-Market content kit, including definitive positioning documents, core narrative slide decks, and detailed product directories to clearly differentiate Meridian's distinct deployment tiers.Partner closely with cross-functional teams to evaluate feature improvements, specifically the Scenario Planner, and define the user lifecycle strategy to dramatically increase active product engagement.Manage the execution of highly scaled co-marketing programs with key third-party measurement partners, meticulously coordinating timelines and ensuring strict adherence to brand compliance and overarching messaging strategy.Develop innovative, data-driven insights and thorough market analyses to radically simplify complex causal measurement concepts, enabling advertisers to calibrate their strategic planning and make fundamentally better investment decisions.Minimum qualifications:Bachelor's degree or equivalent practical experience.4 years of experience in product marketing, partner marketing, or business development within the technology, advertising, or digital media industry.Experience in developing and executing go-to-market plans for B2B technology products or software-as-a-service (SaaS) platforms.Experience with advanced marketing measurement methodologies, including Marketing Mix Modeling (MMM), multi-touch attribution (MTA), and causal incrementality testing.Experience managing cross-functional or cross-team projects.Preferred qualifications:Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.Familiarity with cloud computing infrastructure, enterprise data management platforms, or the mechanics of open-source software developer communities.Ability to analyze/synthesize highly complex technical or econometric data to draw actionable business conclusions, evaluate outcomes, and craft compelling narratives.Organizational accuracy, with the ability to manage engaged priorities, deliver high-quality work autonomously, and proactively identify opportunities to improve operational processes.Excellent communication skills and ability to adapt them to various audiences, from highly technical data scientists to non-technical executive decision-makers.At Google Ads Product Marketing, we connect technology to user needs. The Ads Measurement and Data team drives the industry Science of Demand, closing the trust gap by delivering an objective system of truth. Our mission is to empower businesses to make better decisions by democratizing access to causal econometrics and the Meridian Marketing Mix Model.As part of Google mandate to deliver ROI powered by artificial intelligence, You will serve as the execution engine for the better decisions pillar of our 2026 commercial strategy. You will focus on the active calibration of data to help global advertisers transition marketing from an operational expense to a driver of real business growth.In this role, you will lead narrative development and global adoption for Meridian, Google next generation Marketing Mix Model portfolio. You will position our three deployment tiers, ranging from the foundational open source framework to the fully automated Turnkey SaaS solution, ensuring advertisers across all technical maturities can access advanced planning capabilities. Furthermore, you will advocate the launch of the scenario planner interface, transforming measurement from retroactive reporting into real time, actionable budget forecasting.Operating across product development, global sales, and partner ecosystems, you will translate complex econometric concepts into compelling value propositions for executive leadership. You will create GTM content kits, scale educational programs for practitioners, and lead co-marketing initiatives with strategic third-party measurement partners to help marketers confidently optimize cross-media budgets, drive incrementality, and secure profitable growth.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116000 - $166000 (USD) + 15% bonus target + equity + benefitsLearn more about benefits at Google.Bachelor's degree or equivalent practical experience.4 years of experience in product marketing, partner marketing, or business development within the technology, advertising, or digital media industry.Experience in developing and executing go-to-market plans for B2B technology products or software-as-a-service (SaaS) platforms.Experience with advanced marketing measurement methodologies, including Marketing Mix Modeling (MMM), multi-touch attribution (MTA), and causal incrementality testing.Experience managing cross-functional or cross-team projects.