Social Media Associate - SophieSkin by Sesderma

Social Media Associate – SophieSkin by Sesderma Full‑time SophieSkin by Sesderma is a next‑generation, science‑powered skincare brand created by Sesderma for a new generation of skin lovers. Backed by more than 35 years of dermatological innovation, leadership in nanotechnology, and deep expertise in chemical peels, exosomes, retinoids, and dermocosmetics, SophieSkin blends high‑performance formulas with bold, social‑first storytelling. Our mission is to help consumers achieve healthy, radiant skin and feel confident in their natural beauty. We are looking for a Social Media Associate who is creative, strategic, trend‑obsessed, and comfortable both behind and in front of the camera. This role is truly 360, combining content creation, influencer management, paid media, events, PR, and community engagement. If you live and breathe social media and want to help build a fast‑growing brand from the inside, this role is for you. Responsibilities Content Creation & Trend Leadership Concept, film, edit, and publish short‑form videos (TikTok, Reels, Shorts) and photo content. Appear confidently on camera for tutorials, product education, unboxings, GRWMs, and live‑selling. Stay ahead of trends, formats, audios, and cultural moments to keep SophieSkin relevant and competitive. Write compelling captions, hooks, and CTAs aligned with brand voice. Manage and organize the brand’s content library. Social Media Management & Community Engagement Own the monthly content calendar, scheduling, and publishing across all platforms. Manage and grow Instagram, TikTok, YouTube, Pinterest, and WhatsApp channels. Respond to comments, DMs, and community interactions to build loyalty and positive sentiment. Support customer inquiries and elevate when needed. Monitor competitors and emerging platforms to identify opportunities for differentiation and growth. Influencer & PR Program Develop influencer strategies and identify creators aligned with the brand. Manage outreach, negotiations, onboarding, and deliverables. Coordinate PR boxes, product seeding, shipments, and follow‑ups. Track performance, usage rights, deadlines, invoices, and payments. Build long‑term relationships with creators and partners. Email Marketing & CRM Create, design, and send email blasts for launches, promotions, and brand updates. Maintain audience segmentation and optimize email performance through testing and insights. Paid Social & Budget Management Manage paid social budgets and support campaign setup, optimization, and reporting. Collaborate with internal teams or agencies to align paid and organic strategies. Conduct A/B testing on creatives, audiences, and messaging, and analyze performance metrics. Pop‑Up Events, Activations & Congresses Lead the design, creative development, logistics, vendor coordination, and execution of pop‑up events. Coordinate vendors, materials, inventory, and visual merchandising. Support congresses, trade shows, and industry events. Travel up to 25% for events and content capture. Analytics & Reporting Track KPIs across organic, paid, influencer, and event channels. Prepare weekly and monthly performance reports. Provide insights and recommendations to optimize strategy. Cross‑Functional Collaboration Work with Marketing, Sales, E‑commerce, and Logistics teams to support launches, PDP updates, and retail needs. Coordinate approvals, timelines, and project management. Experience 2–4 years of experience in social media, digital marketing, or content creation (beauty, skincare, or CPG preferred). Proven ability to create short‑form video content that drives engagement and/or sales. Hands‑on experience managing social media accounts, community engagement, and channel growth. Experience with TikTok Shop, including content creation, product linking, live‑selling, and managing product approvals. Familiarity with SampleTok campaigns, product seeding workflows, and creator coordination. Experience creating, designing, and sending email blasts using email marketing platforms. Working knowledge of Adobe Illustrator for basic visual creation and asset adaptation. Familiarity with social commerce platforms and affiliate marketing tools. Experience supporting influencer or creator campaigns, including outreach, coordination, and follow‑up. Proficiency with email marketing platforms and basic CRM tools. Ability to analyze social performance metrics and optimize content based on insights. Basic photography, videography, and content production skills. Experience working within brand guidelines and maintaining a consistent voice and visual identity. Exposure to e‑commerce environments and PDP content creation is a plus. Strong organizational skills with the ability to manage multiple projects and deadlines. Ability to travel up to 25% for events, activations, and congress participation. Education Required: Bachelor’s Degree. Preferred: Marketing, Communications, Digital Media, or related field. Technical Skills Proficiency in TikTok, Instagram, YouTube, Pinterest, TikTok Shop, Shopify, and Meta platforms. Experience with social media management tools (Later, Sprout, Hootsuite, etc.). Skilled in video editing tools (CapCut, Adobe Premiere, Canva); motion graphics experience is a plus. Working knowledge of graphic design tools (Photoshop, Illustrator, Canva). Familiarity with TikTok Live, Amazon Live, and other social commerce tools. Understanding of platform analytics (TikTok Analytics, Instagram Insights, Meta Business Suite). Basic knowledge of affiliate platforms and tracking tools. Proficiency in Microsoft Office; Monday.com experience is a plus. #J-18808-Ljbffr Sesderma USA