Hospice Care Specialist - Marketer

For over 20 years, Lorian Health has been a trusted leader in home health care, committed to enhancing quality of life and supporting patient independence. We foster a collaborative, compassionate environment where team members are valued, supported, and empowered to make a meaningful impact. Location: San Diego About the Opportunity The Hospice Care Special serves as the primary ambassador for Lorian Hospice, driving referral growth and building strong community partnerships. This role blends consultative sales expertise with compassionate advocacy to educate partners and families, expand hospice awareness, and ensure a seamless referral and admission experience. Responsibilities Actively develop, manage, and grow referral relationships with physicians, hospitals, skilled nursing facilities, case managers, social workers, and community partners. Serve as the face of Lorian Hospice within the community, representing the organization with professionalism, integrity, and clinical confidence as a Community Liaison / Hospice Care Specialist. Execute strategic sales and marketing plans to meet and exceed referral and census growth goals. Plan, track, and execute all sales, marketing, and referral activities within the company-provided CRM, ensuring accurate documentation, pipeline management, and territory planning. Conduct routine face-to-face visits, in-services, and educational presentations to referral sources to increase awareness and utilization of hospice services. Maintain a strong pipeline of prospects and pending referrals, ensuring timely follow‑up and clear communication of referral outcomes. Collaborate closely with the interdisciplinary clinical team to ensure smooth transitions of care and high satisfaction among patients, families, and referral partners. Provide patient and family advocacy by guiding them through hospice eligibility, benefits and enrollment. Accurately document referral activity, account plans, and outcomes in accordance with Lorian policies and regulatory requirements. Participate in team meetings, training sessions, and ongoing professional development. Required Qualifications Minimum of one (1) year of recent (within the last three (3) years) experience in a Home Health or Hospice Setting. One (1) to two (2) years of hospice or palliative care marketing experience strongly preferred. Demonstrated ability to build, grow, and sustain high‑performing referral relationships. Proven track record of meeting or exceeding sales and referral targets. Strong communication, presentation, and interpersonal skills. Ability to work independently, prioritize effectively, and manage a dynamic territory. Valid driver’s license and proof of acceptable automobile insurance. Why Join us? Competitive salary and comprehensive benefits package (medical, dental, vision, life, AD&D, disability, EAP, 401(K) with 4% match). Paid time off and paid holidays. Mileage reimbursement or company vehicle (role dependent), plus fuel card. Employee referral program and opportunities for growth and advancement. This position is based on a Pay per visit compensation model. Pay visit ranges from $90,000 to $120,000 commensurate with experience. #J-18808-Ljbffr Lorian Health