SEO Manager

Join to apply for the SEO Manager role at Drata We’re looking for an SEO Manager to build and scale Drata’s content‑driven organic growth engine. This is a critical role responsible for defining and executing our SEO strategy to drive visibility, authority, and conversion across the buyer journey. You’ll partner closely with content, brand, and web teams to ensure every piece of content—blogs, guides, reports, videos, web pages, and more is discoverable, data‑driven, and optimized for performance across both traditional and AI‑driven search. Reporting into the Sr. Director of Corporate Marketing, you’ll sit at the intersection of content strategy and growth marketing, helping position Drata as the category leader in Trust Management and security automation. What You’ll Do Own Drata’s SEO strategy and roadmap with a focus on content optimization, organic acquisition, and long‑term authority building. Lead initiatives in Answer Engine Optimization (AEO) to ensure Drata content appears in featured snippets, People Also Ask, and AI‑generated responses across search engines. Build and execute Generative Engine Optimization (GEO) strategies to enhance Drata’s presence in AI‑powered search experiences like Google SGE, ChatGPT, and Perplexity, focusing on structured data, content clarity, and source authority. Develop and manage keyword and topic strategies aligned to audience intent, buyer stage, campaign priorities, and business goals. Partner with the content marketing team to guide SEO‑informed ideation, briefing, and editorial planning. Optimize on‑page elements—including metadata, headers, internal linking, and content structure—to improve visibility and engagement. Collaborate with the web and design teams to ensure all digital content is user‑focused, mobile‑friendly, and aligned with SEO best practices. Conduct regular content and site audits to identify opportunities for optimization, pruning, or repurposing based on performance data. Develop content schemas, structured data, and entity‑based SEO strategies that strengthen Drata’s topical authority. Define KPIs to measure visibility, engagement, and conversion performance. Create and maintain dashboards and performance reports, sharing insights to guide ongoing content and SEO decisions. Stay ahead of emerging search and AI trends to proactively adapt strategy for evolving SERP and generative environments. Partner cross‑functionally with product marketing, demand generation, and communications to ensure SEO integration across all initiatives. Evangelize SEO, AEO, and GEO best practices across the marketing team and broader organization. What You’ll Bring 5+ years of experience in SEO, with a strong focus on content strategy and organic growth in B2B SaaS or cybersecurity. Demonstrated success driving measurable increases in organic traffic, rankings, and conversions through content‑led SEO initiatives. Expertise in keyword research, content architecture, entity optimization, link acquisition, and on‑page SEO best practices. Working knowledge of AEO and GEO, including schema markup, structured data, and strategies for AI‑driven search visibility. Proficiency with SEO and analytics tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Clearscope, or MarketMuse. Experience collaborating with writers, editors, and designers to create high‑performing, discoverable content. Experience building domain and page authority through digital PR, partnership outreach, and backlink acquisition in competitive B2B SaaS industries. Strong analytical and storytelling skills—able to turn insights into clear recommendations and business impact. Excellent project management and cross‑functional collaboration skills. Passion for the evolving world of search and for helping audiences discover trustworthy, high‑quality content in an AI‑driven ecosystem. Benefits Health & Wellness: 100% coverage for medical, dental, and vision for employee and dependents. Learning & Development: $500 annually towards personal development opportunities. Unlimited PTO: Unlimited vacation policy. 16 Weeks Paid Parental Leave: Inclusive policy to ensure you have time with your newborn or newly adopted child. Work Remotely: Flexible hours and work from home. 401K: Reach your financial goals while reducing your taxes. HSA, FSA, & DCFSA: Pre‑tax savings plans for healthcare and dependent care. Compensation Tier 1: $110,500 - $136,500 Tier 2: $99,500 - $122,800 Tier 3: $93,600 - $109,200 You can view which tier applies to where you plan to work here. Drata is on a mission to serve as the trust layer between great companies. Employment at Drata is based solely upon individual merit and qualifications directly related to professional competence. We strictly prohibit unlawful discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation, or any other characteristics protected by law. We also make reasonable accommodations to meet our obligations under laws protecting the rights of the disabled. #J-18808-Ljbffr