Strategic Content Marketing Lead

Job Description Summary Reporting to the Marketing Director, the Marketing and Communications Lead Coordinator develops and coordinates content strategies and communications that advance the College’s enrollment, brand, engagement, and institutional priorities. The position creates and manages content across digital and traditional channels, coordinates content-related projects and workflows, and uses audience and performance data to support continuous improvement. The role collaborates with faculty, staff, students, alumni, and enterprise marketing partners to ensure communications are accurate, accessible, timely, and aligned with College and university standards. Entity Medical University of South Carolina (MUSC - Univ) Worker Type Employee Worker Sub-Type Classified Cost Center CC001082 CON Office Of The Dean Pay Rate Type Salary Pay Grade University-GEN09 Pay Range 53,142.00 - 71,706.00 - 90,372.000 Scheduled Weekly Hours 40 Work Shift Job Description Essential Duties and Responsibilities Content Strategy & Planning – 25% Under the strategic direction of the Marketing Director, leads the day-to-day development and execution of content plans that support College enrollment, brand, and marketing priorities. Translates annual marketing and communications priorities into content calendars, campaign plans, and assigned deliverables. Coordinates content needs across academic programs, research, student success, advancement, and other College initiatives. Monitors developments in content trends, marketing technologies, and analytics tools and shares relevant information with the Marketing Director and marketing team. Identifies opportunities to improve content processes, workflows, audience engagement, and overall content effectiveness. Uses audience insights, content performance data, and established marketing practices to inform content planning and make recommendations for adjustments to messaging, formats, and distribution. Content Creation & Storytelling – 25% Leads the development and production of high-quality written and multimedia content in collaboration with the Marketing Director and marketing team, including website content and landing pages, email communications and nurture content, social media content, feature stories, news articles, thought leadership content, and printed materials. Collaborates with faculty, students, alumni, staff, and other stakeholders to identify and develop stories that reflect the College’s programs, people, mission, and impact. Ensures content is accurate, engaging, consistent with the College’s brand voice, accessible, and aligned with established editorial standards and WCAG requirements. Digital & Channel Execution – 25% Leads content execution across College-owned channels in coordination with digital and social media teams across the MUSC enterprise. Supports the Marketing Director and applicable teams with SEO, paid media, and analytics initiatives to improve content reach, engagement, and discoverability. Manages routine website content updates and assists with ongoing content optimization to improve the user experience, engagement, and conversion. Plans, schedules, and maintains digital signage communications. Partners with the Multimedia Developer by providing story briefs, content, and background information to support visual storytelling and multimedia production. Tracks and reviews content performance using established analytics dashboards and campaign performance indicators and uses findings to support ongoing content improvements. Project Management & Collaboration – 20% Leads content-related workflows, timelines, and approval processes to support the timely completion of assigned projects. Coordinates with faculty, staff, subject matter experts, and other stakeholders to gather information, obtain approvals, and maintain project progress. Maintains editorial calendars, content briefs, project documentation, and other tools necessary to support organized and efficient content production. Prepares routine content performance summaries and project updates to support the Marketing Director and leadership decision-making. Coordinates the development and procurement of branded merchandise for marketing activities and events. Other Duties as Assigned – 5% Performs other duties and responsibilities as assigned in support of College marketing, communications, enrollment, and institutional priorities Additional Job Description Minimum Requirements: A bachelor's degree and two years relevant program experience. Physical Requirements: (Note: The following descriptions are applicable to this section: Continuous - 6-8 hours per shift; Frequent - 2-6 hours per shift; Infrequent - 0-2 hours per shift) Ability to perform job functions in an upright position. (Frequent) Ability to perform job functions in a seated position. (Frequent) Ability to perform job functions while walking/mobile. (Frequent) Ability to work indoors. (Continuous) Ability to work outdoors in all weather and temperature extremes. (Infrequent) Ability to work in confined/cramped spaces. (Infrequent) Ability to perform job functions from kneeling positions. (Infrequent) Ability to squat and perform job functions. (Infrequent) Ability to perform 'pinching' operations. (Infrequent) Ability to fully use both hands/arms. (Frequent) Ability to perform repetitive motions with hands/wrists/elbows and shoulders. (Frequent) Ability to reach in all directions. (Frequent) Possess good finger dexterity. (Continuous) Ability to maintain tactile sensory functions. (Continuous) Ability to lift and carry 15 lbs., unassisted. (Infrequent) Ability to lower objects, up to 15 lbs., from height of 36 inches to floor level, unassisted. (Infrequent) Ability to push/pull objects, up to 15 lbs., unassisted. (Infrequent) Ability to maintain 20/40 vision, corrected, in one eye or with both eyes. (Continuous) Ability to see and recognize objects close at hand. (Frequent) Ability to see and recognize objects at a distance. (Frequent) Ability to determine distance/relationship between objects; depth perception. (Frequent) Good peripheral vision capabilities. (Continuous) Ability to maintain hearing acuity, with correction. (Continuous) Ability to perform gross motor functions with frequent fine motor movements. (Frequent) If you like working with energetic enthusiastic individuals, you will enjoy your career with us! The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need. Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: #J-18808-Ljbffr Medical University of South Carolina