Email Marketing Specialist

Sr. Email Marketing SpecialistThe Sr. Email Marketing Specialist is a power user of email marketing platforms with an understanding of email automation, how to influence engagement with a variety of target audiences and uses email marketing analytics tools to measure ROI of email efforts for the various branches and departments of DHI Mortgage and DHI Financial Services. The position will work on multiple projects and campaigns at a time.Essential Job Functions:Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the company's brandBuild and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishingDevelop, execute, and analyze email automation and workflows for various branch and department needsDevelop, execute, and analyze A/B testing for optimal email performanceMonitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reportingAudit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when neededRegularly report on campaign and lifecycle marketing program performance to Marketing ManagersPrepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibilityDetermine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the businessWork with Design and other cross functional teams to audit and test email campaignsUse email analytics to re-define current processes and proceduresProvide feedback and analysis to branches/departments on their email marketing initiativesAct as lead specialist for other email marketing positions providing guidance and direction as needed