Campaign Design Lead

To drive business objectives in audience design and list selection, the full-time remote Campaign Design Lead will manage analyst workload assignments, consult on strategies, and implement complex database solutions to enhance marketing effectiveness. Key responsibilities Oversee the intake and quality of audience selection work for assigned business segments Consult on and research audience design strategies, participating in marketing planning and interfacing with the strategic Marketing Core Team Provide direction and coaching to analysts on complex initiatives while developing and optimizing audience selection processes Required qualifications Bachelor's degree in marketing, business, computer science, or a related field, or equivalent experience 7+ years of experience in the direct response industry with a focus on data analysis and campaign development Proven expertise in relational databases and applications such as MS-SQL, Unica Campaign, and Salesforce Data Cloud Unica Campaign Designer or Salesforce Data Cloud Consultant Certified (or willingness to obtain certification within 12 months) Demonstrated success in project management and leadership experience preferred