Social Media and Content Manager

We are a fast-growing health and wellness company on a mission to help consumers live healthier, feel better, and perform at their best. As we continue to scale, we’re looking for a creative, highly motivated Social Media Manager to build and grow our presence across social platforms and deepen our connection with our community. This is an exciting opportunity for someone who lives and breathes social media, understands what makes content resonate, and can balance creative thinking with a strong understanding of performance and analytics. About the Role Competitive base salary and performance-based compensation Comprehensive health, dental, and vision benefits 401(k) and other company benefits Generous PTO and paid holidays Employee product discounts Opportunity to make a significant impact at a rapidly growing health & wellness company Collaborative, entrepreneurial, and creative work environment The Social Media Manager will own the day-to-day social media presence across key platforms, developing and executing a compelling content strategy that increases brand awareness, engagement, community growth, and ultimately drives business results. You’ll work closely with the marketing, creative, influencer, and broader brand teams to develop content that feels authentic, culturally relevant, and aligned with the company's mission and voice. Key Responsibilities Own and execute the social media strategy across Instagram, TikTok, YouTube, Facebook, and emerging platforms. Develop and manage a social content calendar aligned with product launches, campaigns, promotions, and broader brand initiatives. Create, curate, and publish engaging content, including short-form video, Reels, TikToks, Stories, static posts, and other social-first formats. Identify emerging social trends, creators, formats, and cultural moments and translate them into relevant opportunities for the brand. Partner with internal creative teams and external creators to develop high-performing social content. Develop a strong and authentic brand voice across all social channels. Manage day-to-day community engagement, responding to comments, questions, and direct messages while building meaningful relationships with customers and followers. Partner with influencer and creator teams to identify opportunities for user-generated content and social amplification. Monitor social performance and develop regular reporting on engagement, reach, follower growth, content performance, and other key KPIs. Use data and insights to continuously optimize content strategy and improve performance. Stay current on platform updates, algorithms, trends, and best practices. Support product launches, campaigns, events, partnerships, and other marketing initiatives through social media. Monitor competitors and the broader health, wellness, fitness, and consumer landscape to identify opportunities and trends. Help establish scalable processes for social content development, approvals, publishing, and reporting. Qualifications 3+ years of experience managing social media for a consumer, lifestyle, health & wellness, beauty, fitness, food & beverage, or CPG brand. Strong understanding of Instagram, TikTok, YouTube, and other major social platforms. Demonstrated ability to create engaging, social-first content, particularly short-form video. Strong understanding of social media trends, creator culture, and what drives engagement. Excellent copywriting and communication skills with a strong eye for brand voice. Highly creative with the ability to turn ideas, products, and trends into compelling content. Strong analytical skills and the ability to translate social performance data into actionable insights. Experience with social media management, scheduling, and analytics tools. Ability to manage multiple projects and deadlines in a fast-paced, high-growth environment. Strong organizational skills and attention to detail. A genuine interest in health, wellness, fitness, nutrition, and/or lifestyle brands is highly preferred. What Success Looks Like In this role, success means building a social presence that people genuinely want to follow and engage with. You’ll help grow the company's audience, strengthen our brand identity, create content that consistently performs, and turn our customers and community into passionate advocates for the brand. Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions. Sometimes Jobot is required to perform background checks with your authorization. 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