Content Marketing Specialist
Mortenson Dental Partners
Content Marketing Specialist Job ID: 867 Location: 10300 Linn Station Rd. Louisville, KY 40223 Job Type: Full-time
Weekly hours: 40 What You'll Love About Us:
Weekly hours: 40 What You'll Love About Us:
- A Positive, Team-Oriented Culture: We believe in supporting one another and celebrating successes, big or small.
- Opportunities for Growth: We're committed to helping you advance your skills and reach your career goals.
- Work-Life Balance: Flexible scheduling and an environment that respects your personal time.
- Your voice matters: We encourage feedback and innovation at every level.
- Benefits are available after 60 days of employment
- Medical, dental, and vision insurance with company contribution
- Life Insurance
- Flexible spending (health and dependent care) account
- Paid Time Off & 6 paid holidays off
- Employee Stock Ownership Plan
- 401K
- Daily Pay
- Professional development assistance
- FREE continuing education opportunities
- Employee assistance program
- Write high-converting copy for paid search, paid social, display ads, landing pages, email campaigns, and organic social media.
- Analyze marketing performance metrics (open rates, CTRs, conversions) to refine and improve copy performance.
- Apply established brand voice guidelines and style standards across all portfolio brands.
- Tailor copy to specific clinical specialties and regional demographics while preserving brand integrity.
- Write and optimize web copy for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO platforms.
- Ensure practice content ranks as an authoritative answer for patient search queries.
- Draft patient communications, newsletters, email marketing, press releases, and corporate announcements.
- Collaborate across marketing to align copy with campaign strategies, visual assets, and channel goals.
- Research dental and medical topics to ensure all content is clinically accurate and transparent.
- Maintain 100% compliance with HIPAA, state healthcare advertising regulations, and patient privacy standards.
- Experience : 5+ years of copywriting and content marketing experience (in-house, agency, or corporate healthcare).
- Healthcare & Compliance: Proven healthcare marketing background with working knowledge of HIPAA and medical communication standards.
- Conversion & Social: Demonstrated success writing conversion copy for digital channels alongside organic social media execution.
- Multi-Brand Management: Experience adapting and maintaining distinct brand voices across multi-location networks.
- Technical Skills: Strong understanding of SEO, AEO, GEO, structured content, and marketing performance metrics.
- Agility: Ability to manage multiple projects efficiently in a fast-paced, high-growth environment.
- Direct experience in the dental industry (general dentistry, orthodontics, oral surgery, pediatrics, or prosthodontics).
- Experience executing copy across regional or multi-state network footprints.
- Familiarity with modern CMS platforms, project management tools, and AI-assisted research tools.
Vacancy posted 5 days ago
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