Associate Marketing Manager, Lifecycle

Responsible for planning and overseeing execution of timely email, SMS and push notification campaigns to our customers. Drive the lifecycle campaign/content calendar, partnering with cross‑functional teams. Deliver reporting and analytics and optimization recommendations. Work to enhance process and campaign performance to accelerate channel performance. Location and Flexibility This is an on‑site position (Monday through Thursday) based out of our Northbrook, IL office with the flexibility to work remotely on Fridays. Responsibilities Collaborate on the management of lifecycle campaign calendar including content, send cadence, and audience selections for US and Canada programs. Own the creative briefing process for bulk email, SMS, and push for US and Canada core programs. Collaborate on the planning and execution of the email personalization strategy, email versioning and dynamic content plans. Partner with the e‑commerce team to develop a seamless linking strategy. Continually refine production and deployment processes to accelerate lifecycle marketing initiatives. Collaborate with program managers (Gift Registry, Crate and Barrel Credit Card, Design Trade Program and others) to develop segmented lifecycle campaigns. Stay up to date on email best practices and research the competitive landscape to identify new opportunities. Develop presentations and communicate lifecycle strategies and performance with other teams across the organization. Collaborate on lifecycle marketing test plan development to optimize channel performance. Lead reporting for weekly/monthly/ad hoc channel/campaign reporting, identifying and applying actionable insights, as well as deep dives into customer segmentation and email channel trends. Manage the QA process for email, SMS, and push campaigns. Manage day‑to‑day oversight of Email Coordinator. Required Skills Possess a complete understanding of ESPs, specifically Salesforce Marketing Cloud, email deliverability best practices and CAN‑SPAM Compliance. Strong knowledge of retail promotional tactics and customer messaging best practices. Ability to work cross‑functionally with multiple partners and effectively gather varying feedback and inputs and develop appropriate action plans to address requirements. Strong problem‑solving skills, detail‑oriented, organizational and analytical skills, and ability to multi‑task in a fast‑paced environment. Strong project and time management skills. Strong interpersonal and communication skills. Qualifications A minimum of 2 years of hands‑on experience in developing digital marketing campaigns. Proficient with MS Office Suite (Word, Excel, PowerPoint). Experience using ESP tools, such as Salesforce Marketing Cloud/ExactTarget (preferred), Responsys, Silverpop, MovableInk, Attentive or CheetahMail – is a plus. Bachelor’s Degree in a related field required. #J-18808-Ljbffr Crate&Barrel