Manager, Business Insights & Analytics

Background


Bay FC is the first NWSL team in the Bay Area. Co-founded by four U.S. Women's National Team legends-Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne-in partnership with global investment firm Sixth Street, Bay FC is changing the face of women's soccer as we know it. Beginning play in the 2024 season, we are building a squad that will play the beautiful game with power, passion, energy, and creativity.


Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team will be a uniting force, building a culture of belonging and shared pride. We will become a beacon of hope and connection, welcoming and embracing all fans. Our stadium will be a home for people of all backgrounds and identities. We will be the bridge that unites the Bay's diverse communities. Through our actions and our love of the game, we will inspire and improve the lives of others.


While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.


Position Summary

Bay FC is seeking a strategic, analytically driven Manager of Business Insights & Analytics to serve as a key thought partner to senior leadership and functional department heads. This role will own the club's analytical narrative, translating complex data into clear, compelling business recommendations that directly influence commercial strategy.

As a senior individual contributor and emerging leader within the insights & analytics function, you will shape how the organization uses data to make decisions. You will drive cross-functional analytics initiatives, develop sophisticated models, and serve as the primary analytics partner for stakeholders across Partnerships. This role reports directly to the Director, Business Insights & Analytics.

Responsibilities

Sponsorship & Revenue Analytics

• Own the sponsorship measurement framework end-to-end by integrating brand exposure, fan sentiment, and digital performance data into compelling partner recaps
• Develop robust sales prospecting models to identify and prioritize high-value brand categories, and ground pitches in audience insights and ROI projection

Strategic Business Partnership

• Serve as the embedded analytics partner for senior stakeholders in Partnership Sales and Marketing, proactively identifying opportunities and surfacing insights that influence organizational strategy
• Translate ambiguous business questions into structured analytical frameworks and deliver findings in formats that drive executive-level decision-making
• Lead recurring business reviews, presenting data-backed narratives to department heads and C-suite with clarity and confidence

Advanced Analytics & Insight Generation

• Design and execute end-to-end analytical projects: problem framing, data collection and unification, modeling, insight synthesis, and stakeholder communication
• Develop predictive models and segmentation frameworks that enhance partnership targeting, activation strategy, and long-term sponsor ROI
• Lead brand health and partnership effectiveness research to synthesize into strategic narratives for new business sales and partner renewal conversations
• Champion a test-and-learn culture by designing measurement frameworks and interpreting A/B tests

Qualifications

Required:

• 5 to 7 years of experience in analytics, business insights, or data science roles
• Strong experience translating data into business impact, particularly in revenue-generating functions
• Proficiency in SQL and at least one programming language such as Python or R
• Experience with data visualization tools such as Tableau
• Strong communication skills with the ability to influence senior stakeholders

Preferred:

• Experience in sports, media, or sponsorship analytics
• Bachelor's degree in a related field
• Familiarity with platforms such as Salesforce, KORE, Relo Metrics, Tixr or similar tools
• Experience working with fan, marketing, or customer data
• Experience leveraging AI tools to automate workflows, enhance analysis, and improve business processes across analytics and operational use cases

Note: After advancing past the first round, candidates will be asked to complete a short project that includes a brief deck and a 10-minute presentation.

Compensation

The anticipated salary for this role starts at $120,000 . Hired applicant will be eligible to receive an annual discretionary bonus. Actual starting pay may vary based on a range of factors which can include experience, skills, and scope.

Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.