Marketing Operations Manager

Job Title: Marketing Operations Manager - Home Entertainment Location: Plano, TX Pay Rate: $81.31 per hour Schedule: Fully on-site, Monday thru Friday 8:00AM to 5:00PM (hours may vary) Staffmark Total Talent Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances located in Plano, TX. Marketing Operations Manager - Home Entertainment Top Skills: Brand strategy Product positioning & messaging Localization insights Summary: The main function of a Marketing Manager is to coordinate and expedite the flow of work and materials within or between departments of an establishment according to production schedule. A typical Marketing Manager is responsible for reviewing and distributing production, work and shipment schedules and compiling reports on inventory levels, cost, etc. Responsibilities: Lead development of positioning and messaging frameworks across all HE launches, translating product specs into compelling, benefit-driven stories that resonate across consumer segments Partner with the GTM team to align messaging hierarchies with go-to-market strategies, audience targeting, and channel-specific needs Build and maintain a messaging architecture that scales across the full HE portfolio, ensuring approved messaging is consistently applied across paid media, PDP, toolkit, and campaign assets Serve as the HE team’s primary brand steward, developing HE-specific guidance that translates global standards into actionable direction for the integrated marketing team Proactively identify brand consistency gaps across channels and campaigns, leading corrective action in partnership with HQ and the IM Team Stay current on brand evolution through ongoing HQ collaboration, cascading updates to internal teams and agency partners in a timely manner Own the localization strategy for HE marketing assets, ensuring brand voice, messaging integrity, and visual standards are preserved across all markets and languages Define scope and priorities for each launch, establishing workflows and quality checkpoints with regional teams, agencies, and the IM Team Review and approve localized assets to confirm alignment with source messaging and brand standards before distribution Define and champion creative best practices across all HE content formats, building a living library informed by performance data, platform requirements, and channel-specific learnings from paid media Lead the strategic development of product launch and campaign toolkits, setting standards for structure, completeness, and version control so all stakeholders have brand-aligned, execution-ready resources Own the end-to-end legal review workflow and QA process for all HE creative assets, ensuring every deliverable is claim-approved, brand-compliant, and execution-ready before distribution - with post-launch monitoring to address discrepancies quickly Requirements: Bachelor’s degree in Marketing, Communications, Advertising, or a related field 7+ years of experience in brand strategy, creative marketing, content strategy, or integrated marketing Proven ability to develop product positioning and messaging frameworks at a portfolio scale Strong understanding of brand management principles and multi-channel marketing execution Experience managing legal review processes and compliance workflows for marketing assets Demonstrated cross-functional leadership experience working across GTM, paid media, and creative teams Excellent written communication skills with a sharp eye for messaging clarity, brand voice, and creative quality Preferred Skills: Experience in consumer electronics, tech, or a related category Familiarity with eCommerce content workflows, including PDP strategy and execution Experience managing localization workflows Background working with or alongside HQ or global brand teams in a subsidiary or regional marketing structure Exposure to DAM systems and creative production pipelines Experience developing and maintaining toolkit systems or brand resource hubs for cross-functional teams Staffmark talent working with this client receive competitive compensation and a great benefits package! Benefits Include: Medical Dental Vision 401k Paid Time Off, + more! #J-18808-Ljbffr Staffmark