Senior Digital Marketing Manager

Univista Insurance is seeking a Senior Digital Marketing Manager to serve as the strategic authority on digital marketing channels and execution. This role is responsible for providing deep expertise, guidance, and advisory support to drive digital strategy, optimize channel performance, and ensure technical and strategic excellence across key digital initiatives. The Senior Digital Marketing Manager will work cross-functionally with marketing leadership, operations, and technology teams to identify solutions, define best practices, and improve digital outcomes. The ideal candidate is a passionate digital strategist with deep, hands‑on expertise in at least one major digital channel. This person combines strategic thinking with technical execution, is comfortable advising senior leaders, and thrives as the "go-to" expert. They're detail-oriented yet strategic, stay current with digital trends, and can translate complex technical concepts for non-technical audiences. Key Responsibilities Digital Strategy & Architecture Define UniVista's enterprise digital marketing strategy across all channels, serving as the internal authority on where we play, how we win, and what we prioritize Build the digital roadmap: channel mix, budget allocation framework, testing agenda, and performance targets that align to company growth objectives Establish the digital playbook, channel standards, and governance model the broader marketing team and franchise network execute against Identify whitespace and competitive opportunity across the digital landscape; bring forward-looking recommendations to CMO and senior leadership Own strategy and performance accountability across SEO, SEM/paid search, paid social, email marketing, and marketing automation Manage and optimize paid media investment with full ownership of CPL, CAC, and marketing-attributed growth Oversee SEO strategy including technical SEO, on-page optimization, local and national search, and content-driven organic growth Lead marketing automation architecture including lead nurturing, trigger-based campaigns, segmentation, and CRM integration Own the digital performance reporting framework: dashboards, attribution models, and executive-level reporting that connect digital activity to business outcomes Drive a continuous experimentation culture through structured A/B testing and channel optimization across all digital properties Translate performance data into strategic recommendations; bring the insight and action, not just the metric Standards & Governance Develop and enforce digital best practices, channel playbooks, and quality standards across the organization Partner with compliance and legal to ensure all digital marketing activity meets regulatory requirements Evaluate and recommend new platforms, tools, and technologies to keep UniVista ahead of the curve Qualifications & Credentials Bachelor's degree in Marketing, Communications, Digital Marketing, or related field Minimum 5+ years of direct digital marketing experience (SEO, SEM, social media, email marketing, marketing automation, or similar) Deep expertise in at least one major digital channel or platform Proven track record of improving digital performance and driving measurable results Strong analytical skills with ability to interpret data and derive actionable insights Excellent written and verbal communication skills Experience with digital marketing tools and platforms (Google Analytics, advertising platforms, marketing automation software, etc.) Ability to think strategically while managing tactical details Strong project management and cross-functional collaboration skills Desired Experience Experience in regulated industries (insurance, financial services, etc.) Familiarity with compliance requirements for digital marketing Experience leading digital transformation or channel optimization initiatives Knowledge of customer acquisition, retention, and lifetime value strategies Experience with A/B testing and experimentation methodology About Us We are a fast-growing, bilingual insurance agency serving clients across Florida and Texas! Our team helps families and businesses protect what matters most, through auto, home, life, and commercial insurance solutions built around each client’s needs. We are not your average insurance agency. We invest in our people, recognize performance, and create real paths for growth — from your first day in the office to owning your own location. If you are bilingual, driven, and want a career that rewards your work, you have found the right team. Note: The above statements describe the general nature of the job and are not an exhaustive list of duties. UniVista Insurance is an equal opportunity employer. Employment is subject to qualifications, references, and background check. #J-18808-Ljbffr