TikTok Affiliate Manager

TruVolt Brands (Snow Joe®, Sun Joe®, Aqua Joe®, Auto Joe®, and Jetson) is a fast-growing consumer products company on a mission to disrupt historically gas-driven market sectors with top-quality, reliable, and easy-to-use innovations that are affordable and eco-conscious. With a portfolio of over 500 products spanning electric and battery-powered outdoor power equipment, pressure washers, lawn care, and personal mobility — including the #1 selling e-bicycle in the US — TruVolt operates across major retail and e-commerce channels including Amazon, Home Depot, Walmart, Sam's Club, Costco, and more.

We're looking for a TikTok Affiliate Manager to build and grow our community of TikTok Shop creators and affiliates. You love creators! Finding them, winning them over, keeping them motivated and turning their content into sales. You know TikTok Shop Affiliate Center inside and out, and you can build an affiliate program from the ground up.

You'll spend most of your day engaging creators for the Joe brands (Snow Joe®, Sun Joe®, Aqua Joe®, Auto Joe® and Power Joe®), Jetson and Bliss Hammocks. That means finding and recruiting new affiliates, onboarding them, getting samples and briefs into their hands, and building lasting relationships so our best creators keep posting. You'll work closely with our TikTok Shop Manager, who owns the shop, so creators always push the right products and offers. As a secondary focus, you'll support our affiliate programs beyond TikTok.

Key Responsibilities

• Find and recruit new TikTok creators and affiliates every week through TikTok Affiliate Center, outbound DMs and email, creator tools and communities.

• Engage creators directly: build relationships, answer questions, celebrate wins and keep top performers posting consistently.

• Onboard new affiliates and manage the full pipeline from outreach to approval, samples, content delivery and posting.

• Create and manage open plans, targeted plans and campaigns built around the TikTok Shop Manager's hero SKUs and promotions.

• Set commission tiers, exclusive offers and incentives that motivate creators and increase content output.

• Run seeding and sampling programs, and write creator briefs covering hooks, product use cases, claims guardrails and posting schedules.

• Give clear, practical feedback on creator content, and manage Spark Codes and content rights for top-performing videos.

• Negotiate rates and manage budgets for paid collaborations, and build a roster of creators on retainer with legal and marketing.

• Track GMV, content output, posting rates and ROI by creator, and feed your numbers into the weekly digital report.

• Secondary: support affiliate programs beyond TikTok, such as AWIN, Amazon and Walmart creator programs and editorial/deal partners, in coordination with the Amazon team and Paid Media.

Qualifications

• 2+ years of affiliate, influencer or creator marketing experience, with hands-on TikTok Shop Affiliate Center experience.

• A track record of recruiting creators and growing an affiliate program with measurable GMV or sales impact.

• Natural relationship-builder who's comfortable reaching out to new creators every day.

• Strong understanding of what motivates creators: commission rates, free product, retainers, exclusive offers and recognition.

• Experience negotiating creator rates, retainers or contracts.

• Organized and data-driven, and comfortable tracking a large creator pipeline in spreadsheets and dashboards.

• Experience building a creator network in-house for a brand (not only for agency clients) is a strong plus.

• Experience with affiliate networks such as AWIN or Impact is a plus.

• Home and garden, tools, outdoor or e-mobility category experience is a plus.

Tools & Skills

• TikTok Shop Seller Center and Affiliate Center, Spark Codes.
• Creator discovery and outreach tools such as Euka AI and Reacher.
• Affiliate networks such as AWIN or Impact (a plus).
• Excel/Google Sheets and Airtable.
• Slack and email.