Marketing Program Manager

Job Description

Job Description

Datavant is the data collaboration platform trusted for healthcare. Guided by our mission to make the world's health data secure, accessible and actionable, we provide critical data solutions for organizations across the healthcare ecosystem - including providers, health plans, researchers, and life sciences companies. From fulfilling a single patient's request for their medical records to powering the AI revolution in healthcare, Datavanters are building the future of how data is connected and used to improve health.

By joining Datavant today, you're stepping onto a driven and highly collaborative team that is passionate about creating transformative change in healthcare.

What We're Looking For

We are looking for a highly organized, execution-oriented Sr Marketing Program Manager to support the Legal & Insurance (L&I) Marketing team at Datavant.

This role serves as a project manager for the L&I Marketing team while taking on additional responsibilities supporting digital communications, including HubSpot email deployments. It is responsible for helping the team operate complex marketing initiatives efficiently across campaigns, events, product launches, content initiatives, email programs, and cross-functional projects. The ideal candidate brings strong operational discipline, exceptional organization skills, hands-on familiarity with marketing projects automation, and a deep understanding of how modern B2B marketing teams execute work from planning through delivery.

This role sits as a direct report to the VP Marketing and serves as a key operational partner across Marketing, Sales, Customer Success, Product Marketing, and external vendors. You will help drive timelines, manage workflows, coordinate stakeholders, build and deploy email communications in HubSpot, maintain systems and documentation, and ensure projects move forward clearly and efficiently.

Success in this role requires someone who thrives in fast-moving environments, can balance strategic organization with hands-on execution, and enjoys bringing structure and clarity to complex initiatives.

What You Will Do

• Project & Campaign Management: Own the operational coordination of marketing campaigns, tradeshows and events, product launches, webinars, content initiatives, and cross-functional programs. Build and manage project timelines, dependencies, milestones, task assignments, and status reporting to ensure initiatives stay aligned to deadlines and business goals.
• Digital Communications & Email Deployment: Build, configure, test, and deploy email communications in HubSpot, including newsletters, nurture sequences, product announcements, and event communications. Manage email calendars, list segmentation, and scheduling; coordinate copy and creative inputs; and ensure emails are accurate, on-brand, and delivered on time. Support basic reporting on email performance.
• Workflow & Process Management: Help improve operational workflows and team organization across the marketing function. Maintain project management systems, templates, documentation, and operational standards while identifying opportunities to improve efficiency and scalability.
• Cross-Functional Coordination: Serve as an operational liaison across Marketing, Sales, Customer Success, Product, Design, and external partners. Facilitate communication, follow-ups, stakeholder alignment, approvals, and accountability across multiple concurrent initiatives.
• Marketing Operations Support: Assist with day-to-day operational and administrative support for the marketing organization, including reporting, documentation management, meeting preparation, task tracking, and internal communications.
• Documentation & Organization: Organize and maintain centralized project documentation, campaign assets, timelines, and operational resources across tools such as Asana, Hubspot, Airtable, and Google Drive to ensure teams have clear visibility into work and priorities.
• Execution & Delivery Support: Help drive projects from intake through completion by proactively tracking deliverables, identifying risks or bottlenecks, following up with stakeholders, and ensuring work moves forward efficiently and on schedule.
• Team & Organizational Support: Contribute to building scalable operational foundations for the Legal & Insurance marketing organization by helping improve visibility, accountability, collaboration, and execution consistency across campaigns, projects, and events.

What You Need to Succeed

• 3–6+ years of experience in project management, marketing coordination, marketing operations, campaign operations, event management, or related operational roles.
• Strong understanding of how B2B marketing campaigns, events, and cross-functional initiatives are planned and executed.
• Experience managing timelines, dependencies, stakeholders, and deliverables across multiple concurrent projects.
• Hands-on experience building and deploying email communications in HubSpot (or a comparable marketing automation platform), including list segmentation, scheduling, and testing.
• High attention to detail with exceptional organizational and follow-through skills.
• Experience working within project management and collaboration tools such as Asana, Airtable, and Google Drive.
• Strong written and verbal communication skills with the ability to coordinate across teams professionally and clearly.
• Comfortable operating in fast-paced environments with evolving priorities.
• Self-starter mentality with the ability to proactively solve problems and keep projects moving.
• Experience supporting B2B SaaS, healthcare, legal tech, insurance, or enterprise marketing teams is preferred.
• Bachelor's degree in Marketing, Communications, Business, Project Management, or equivalent practical experience preferred.

We are committed to building a diverse team of Datavanters who are all responsible for stewarding a high-performance culture in which all Datavanters belong and thrive. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

At Datavant our total rewards strategy powers a high-growth, high-performance, health technology company that rewards our employees for transforming health care through creating industry-defining data logistics products and services.

The range posted is for a given job title, which can include multiple levels. Individual rates for the same job title may differ based on their level, responsibilities, skills, and experience for a specific job.

The estimated total cash compensation range for this role is:

$100,000—$125,000 USD

To ensure the safety of patients and staff, many of our clients require post-offer health screenings and proof and/or completion of various vaccinations such as the flu shot, Tdap, COVID-19, etc. Any requests to be exempted from these requirements will be reviewed by Datavant Human Resources and determined on a case-by-case basis. Depending on the state in which you will be working, exemptions may be available on the basis of disability, medical contraindications to the vaccine or any of its components, pregnancy or pregnancy-related medical conditions, and/or religion.

This job is not eligible for employment sponsorship.

Datavant is committed to a work environment free from job discrimination. We are proud to be an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. To learn more about our commitment, please review our EEO Commitment Statement here. Know Your Rights, explore the resources available through the EEOC for more information regarding your legal rights and protections. In addition, Datavant does not and will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay.

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your answers will be anonymous and will help us identify areas for improvement in our recruitment process. (We can only see aggregate responses, not individual ones. In fact, we aren't even able to see whether you've responded.) Responding is entirely optional and will not affect your application or hiring process in any way.

Datavant is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. If you need an accommodation while seeking employment, please request it here, by selecting the 'Interview Accommodation Request' category. You will need your requisition ID when submitting your request, you can find instructions for locating it here. Requests for reasonable accommodations will be reviewed on a case-by-case basis.

For more information about how we collect and use your data, please review our Privacy Policy.