Product Marketing Strategist, Principal - Digital GTM

Your Role The Product Marketing team oversees the Go-to-Market (GTM) strategy and delivery of multiple Blue Shield products enabling Marketing, Product (e.g., Digital Experience, Product Strategy, Healthcare Quality & Affordability), and Sales to bring offerings to market successfully. The Product Marketing Strategist, Digital GTM, Principal will report to the Senior Manager of Product Marketing. In this role you will own GTM strategy and delivery for Digital Experience, including understanding enterprise priorities and product roadmap, translating insights to action in the creation of product marketing deliverables such as competitive positioning, messaging and value proposition, and ensuring a cohesive and consistent digital GTM execution. Collaborating with key Digital Experience, Product, Marketing and Sales partners, this role acts as a strategic advisor and proactively drives cross‑functional alignment in the development and launch of digital offerings, enhancements, and experiences. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow - personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. Your Knowledge and Experience Requires a bachelor's degree or equivalent experience Requires at least 10 years of prior relevant experience in product marketing, marketing, product strategy, or related field Requires experience leading digital transformation initiatives and delivering measurable business impact Requires experience driving go‑to‑market initiatives with multiple stakeholders Requires experience in digital products, marketing, product strategy, or technology‑driven environments Requires experience using market research, competitive insights, and performance data to champion the voice of the customer to stakeholders Requires experience in B2B, B2C, and/or B2B2C environments Highly adaptive communicator and collaborative leader with a growth mindset Demonstrates ability to manage complex projects and influence senior stakeholders Strong business acumen with critical thinking, problem‑solving and decision‑making expertise in collaboration with cross‑functional partners, driving clarity when and where needed Demonstrates strong personal, people, thought and results leadership, with excellent interpersonal, negotiation, written and verbal communication skills Digital health or SaaS experience strongly preferred Hybrid This role requires employees to be in‑office based on our hybrid workplace model, balancing purposeful in‑person collaboration with flexibility. For most teams, this means coming into the office two days each week. Employees living more than 50 miles from an office location will work with their manager to determine in‑office time based on business need. #J-18808-Ljbffr