Marketing Operations Manager/Team Leader

Marketing Operations Manager/Team Leader

Take a leap and join our team!

At Gesa, we believe in the power of our people. Coming from all walks of life, our team members' individual stories and unique experiences are our most valuable asset. But it's how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.

Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.

The Marketing Operations Manager/Team Leader is responsible for aligning marketing initiatives with company goals, driving growth for the credit union and value for its members. This role will design and lead the end-to-end processes for campaign and program development focusing on operational efficiency, enhancing the impact of marketing initiatives through the adoption of data-driven methodologies. The Marketing Operations Manager/Team Leader works alongside the marketing business line partners in collaboration with stakeholders across the credit union to define and unify the annual media strategy, as well as create and oversee the fully integrated marketing project and campaign schedule.

1. Collaborate with the VP of Marketing and the broader marketing team to create a fully integrated, strategic marketing plan aligning to the credit union's strategic goals with a focus on supporting specific business line objectives
2. Build and evolve a best-in-class marketing operations team which can adapt and scale to meet the credit union's needs as the credit union expands both in products/services and geographic representation
3. Lead development and implementation of the annual media strategy; monitor media performance and collaborate with marketing business line partners to ensure continuous optimization of the media mix
4. Partner with marketing business lines and stakeholders to deeply understand campaign objectives and help deliver solutions through effective design, testing, and implementation
5. Manage relationships with external agencies and marketing partners to ensure accountability and quality delivery of marketing services
6. Build and strengthen the evolving marketing operations function including marketing project management; collaborate with leadership on resource planning, capacity allocation, and prioritization
7. Lead initiatives and develop systems and processes to streamline marketing workflow; identify tools and resources to improve efficiency and throughput
8. Monitor expenses and campaign costs ensuring adherence to budgetary guidelines and efficient allocation of resources for the greatest ROI
9. Establish and maintain marketing processes, workflows, and operational standards to drive efficiencies in marketing operations, ensuring consistent brand experience and compliance with relevant industry regulations and credit union guidance
10. Oversee the production of marketing collateral, including print materials, digital assets, advertisements, and promotional items
11. Stay informed about regulatory changes that impact marketing practices in the financial industry
12. Stay up to date with industry's best practices, emerging trends, and marketing technologies to continuously improve marketing operational efficiency; deliver timely, actionable insights and recommendations to support ongoing growth
13. Collaborate with VP of Marketing to prepare executive-level business cases to advocate for continued investment in marketing technology and capabilities
14. Serve as a leader within the marketing department, collaborating with other leaders to develop, build and grow a best-in-class marketing team

Excellent project leadership and management skills, including the ability to manage multiple projects, team members, and deadlines simultaneously

Analytical mindset with strengths in data interpretation to provide actionable insights and make data-driven decisions

Effective communication and interpersonal skills to effectively collaborate and strengthen relationships with internal and external stakeholders

Strategic and outside-the-box approach to problem-solving, with an enthusiasm for using technology to propel marketing efficiencies and drive credit union objectives

Proven proficiency across marketing technology platforms and tools

Ability to lead and influence team members at all levels regardless of reporting structure

Keen sense for identifying strengths and developing talent among direct reports

Leaders at Gesa Credit Union are lifelong learners who, by developing themselves, are better able to grow our team members and our organization as well as serve as influential role models for each other. We believe that every team leader, no matter their position or years of experience, must model and continue to strengthen these competencies which are foundational to our view of leadership and support the achievement of our strategic goals.

• Leading Others
• Developing Others
• Emotional Intelligence
• Social Responsibility
• Performance & Results Orientation

Bachelor's degree in marketing, communications, business, or a related field or equivalent experience required

Minimum of six (6) years of experience in planning and implementing complex, multi-channel marketing projects; experience in project management, marketing operations or digital media placements is preferred

Minimum of three (3) years of experience in marketing in financial services preferably in a role covering a diverse and broad product/service offering

Experience leading, coaching, and developing a high performing team

Familiarity with credit union operations, products, and services is desirable

Knowledge of compliance and regulatory requirements in the financial services industry

Demonstrated success leading cross-functional teams with contributors at all levels within the organization

Strong understanding of current and emerging marketing technologies and best practices

Broad understanding of marketing automation platforms, CRM systems, and digital marketing tools

Proficiency with standard office equipment, computer programs, and product management software

Some travel may be required to fulfill duties, career development, and/or responsibilities

In exchange for bringing your talent to Gesa, here are a just a few of the benefits and perks we offer:

• Competitive Pay
• Medical, Dental, Vision, and Life Insurance
• 20 days/year of Paid Time Off Plus 10 Paid Holidays!
• 401(k) Match
• Incentive Program
• Tuition Assistance and Student Loan Repayment
• Commuter Benefits
• Paid Time Off to Volunteer in the Community
• Product discounts
• Engaging Work Environment
• Rewards and Recognition Program

Richland, WA - $97,069.57 - $161,782.61

Renton, WA - $110,306.33 - $183,843.88

*While our full pay range is listed, most new team members typically start between the minimum and midpoint based on their experience and qualifications. This approach gives room to grow within the role as your career progresses with us!

Get wise to what's possible with a career at Gesa. Join us!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact the HR Department at View phone number on click.appcast.io or View email address on click.appcast.io to request an accommodation.

Gesa Credit Union reserves the right to revise or change the job description as the need arises. This job description is not all inclusive of total job responsibilities nor does it constitute a written or implied contract of employment.

Selected candidate(s) must be able to pass a pre-employment credit/background check.

Gesa Credit Union is an Equal Opportunity Employer and strong advocate of workforce diversity. Race/Color/Gender/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Veteran.

Equal Employment Opportunity (gesa.com)