Marketing Coordinator
Insight Global
Job Description
Develop deep expertise with switching and access networking technology, spanning a portfolio of hardware, software, and AI technology.
Collaborate across Product and go-to-market teams to develop comprehensive positioning and messaging focused on customer outcomes first
Create compelling product content and technical thought leadership to engage with the largest enterprise customers in the world and a wide range of audiences, from executive to technical practitioners
Deliver compelling and concise demos of key product capabilities and use cases, live and recorded
Lead website content creation that accelerates customer understanding, interest, and purchase intent for Cisco wireless solutions
Analyze quantitative product, pipeline, and market data to guide content development
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
Skills and Requirements
Core messaging and positioning. Working across products and solutions to identify and evangelize unique, compelling, and differentiated customer value propositions
Collaboration across the BU: Working with and pushing back against product, engineering, and support to create simple, unified messages for customers
Content creation. Working across written, presentation, and digital media to create compelling sales enablement and customer-facing content that requires minimal design support
Writing skills. Top 10% writing skills. Ability to construct, draft, copyedit, and publish high-quality written content (blogs, position papers, abstracts) for a wide array of audiences (technical, executive, practitioner, business, etc)
Thought leadership. Ability to synthesize complex technical topics and market dynamics and develop novel points of view that can reinforce the Meraki and Cisco brand leadership. Demonstrated track record of effective published thought leadership in their name.?
Competitive enablement or programs. Experience building competitive sales enablement and marketing content for a technical product
Working directly with creative teams (web, video, graphic design) to deliver final assets
Pipeline measurement and analysis (SFDC, Tableau, etc.)
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