Senior Digital Experience Manager

Remote USA / Raleigh, United StatesB2B Marketing – Integrated Marketing /Full time /RemoteABOUT USXsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.For more information, visit xsolla.com.ABOUT THE ROLExsolla.com and its subsites are where developers, partners and customers first meet Xsolla. We are looking for a Senior Digital Experience Manager to own how that experience runs and improves day to day: planning and shipping launches, keeping publishing fast and reliable, and continuously making the site more engaging and effective.You will be the operational bridge between Marketing, Product Marketing, SEO, Performance Marketing, Product, Design, Copywriting, Engineering, DataOps, DevOps, Legal and Events. You will turn business priorities into web experiences that scale, and partner closely with the Product Owner on where the platform goes next. East Coast preferred.RESPONSIBILITIESWeb Strategy and OptimizationExecute and continuously optimize web strategy across xsolla.com and all subsites.Find and act on opportunities to improve engagement, site effectiveness and user experience.Use analytics, UX feedback and user-journey insights to prioritize improvements, working with Product and Self-Service.Turn business priorities into clear, actionable web initiatives.Web Operations and PublishingOwn day-to-day web operations and publishing workflows.Run launch execution, release readiness and ongoing site updates.Manage intake, prioritization and delivery of marketing, launch and go-to-market web requests, escalating business-critical needs with Product and Engineering.Keep a clear, shared view of active web initiatives and priorities.CMS and Platform OperationsAct as operational lead for the CMS and publishing systems behind xsolla.com.Work hands-on: build, update and publish directly in the CMS, while leading Web Ops and coordinating Product, Design, Development, SEO, DataOps and DevOps.Partner with Product on template improvements and contributor workflows.Keep templates, metadata, SEO implementation and UX standards consistent.Support migrations and help the web ecosystem scale operationally.Lead Generation and Website WorkflowsOwn operational outcomes for go-to-market and lead-generation workflows, including meeting-booking experiences, lead capture and routing, and Pardot and Salesforce integrations (current tooling includes Chili Piper).Resolve issues directly or coordinate with Marketing Operations and Salesforce admins.Keep these systems aligned with Marketing, Sales, Events and campaign execution.Cross-functional LeadershipBe the go-to web lead for Integrated Marketing and go-to-market stakeholders.Run recurring syncs, launch planning and implementation alignment across Marketing, PMM, Sales, PR, Events, Design and Engineering.Align day-to-day execution with platform capabilities and the Product roadmap.UX and AnalyticsProvide UX feedback and user-journey recommendations across web initiatives.Work with Design and Product to improve information architecture, navigation, usability and conversion flows.Partner with SEO, Analytics and DataOps to track engagement and surface optimization opportunities.Monitor traffic, engagement, conversion, booking performance and publishing velocity.QUALIFICATIONS & SKILLS6–8+ years in web, digital experience or website operations roles, including at least 2–3 years leading cross-functional launches or running a large multi-site website, ideally at a B2B or technology company.Hands-on experience running a CMS and publishing workflow at scale, including templates, metadata and SEO implementation, and comfort building and publishing pages yourself.Technical web fluency: not a developer, but able to troubleshoot and tell whether an issue is content, CMS configuration, analytics, infrastructure, Product or Development work.Experience with digital asset management (DAM) and content governance.Working knowledge of marketing and lead-generation tooling such as Salesforce, Pardot (Account Engagement) and Chili Piper.A strong UX eye and comfort using analytics to find problems and prove improvements.Proven ability to lead cross-functional launches and keep many stakeholders aligned without direct authority.Clear written and verbal communication, and a bias for reliable execution.Nice to have: Experience with website migrations, experimentation and A/B testing, or the video game industry.HOW SUCCESS IS MEASUREDLaunches ship on time, high quality and release-ready.Website engagement and effectiveness improve over time.Publishing is efficient and uninterrupted.Stakeholders feel supported and aligned.Web operations scale across xsolla.com and its subsites.BENEFITSWe are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we’re not just building a business; we’re cultivating a community that values creativity, collaboration, and the transformative power of play.EQUAL EMPLOYMENT OPPORTUNITY STATEMENTXsolla is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other characteristic protected by law. We consider qualified applicants with criminal histories in accordance with the Fair Chance Act.CRIMINAL HISTORY CONSIDERATIONFor the Senior Digital Experience Manager, we will conduct a background check that may include the following:Criminal history checkEmployment verificationEducation verificationRELEVANCE TO JOB RESPONSIBILITIES The background check is relevant to this position because of the following role responsibilities Accessing confidential company dataEnsuring compliance with regulatory requirementsRIGHTS UNDER THE FAIR CHANCE ACTApplicants are encouraged to inquire about their rights under the Fair Chance Act. If you have questions regarding our hiring practices, please contact [email protected]. By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with thisXsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to [email protected].$100,000 - $120,000 a yearWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.