Creative Content Lead

CREATIVE CONTENT LEAD

ABOUT BJAK

We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient. We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region. We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI. Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.

KEY RESPONSIBILITIES

CONTENT STRATEGY & LEADERSHIP

• Develop and lead Bjak’s end-to-end content strategy across all digital channels (social, website, newsletters, community, campaigns).
• Define storytelling frameworks, brand narratives, and content pillars aligned with business goals.
• Ensure consistent brand voice, tone, and messaging across all content touchpoints.

CONTENT PRODUCTION & CREATIVE DIRECTION

• Oversee the planning, creation, and execution of high-quality content — including social posts, long-form articles, videos, campaign assets, and educational content.
• Collaborate with designers, writers, videographers, and cross-functional teams to bring creative ideas to life.
• Guide content creators with clear briefs, direction, and feedback to maintain strong creative standards.

CAMPAIGN CONTENT DEVELOPMENT

• Lead the content engine for marketing campaigns, ensuring storytelling aligns with campaign objectives and audience needs.
• Optimize content journeys across channels to drive engagement, conversion, and brand affinity.
• Monitor content performance and apply insights to continually refine strategies.

COMMUNITY ENGAGEMENT & GROWTH

• Oversee content direction for online and offline community initiatives.
• Develop strategies to foster engagement, participation, and brand loyalty within community groups.
• Identify and leverage user-generated content to build trust, credibility, and authenticity.

PARTNERSHIPS & COLLABORATION

• Work with influencers, creators, and brand advocates to expand content reach and impact.
• Develop ambassador and collaboration programs that support brand storytelling and audience growth.
• Partner with internal stakeholders (Marketing, Product, Customer Experience) to ensure content reflects business priorities.

INSIGHTS & OPTIMIZATION

• Track content performance metrics and community insights to inform strategy and decision-making.
• Conduct data-driven analysis to identify opportunities, trends, and content gaps.
• Present findings and recommendations to key stakeholders to support business goals.

REQUIREMENTS

• 3–5 years of experience in content strategy, creative direction, digital marketing, or related fields.
• Strong portfolio demonstrating ability to craft compelling narratives across formats (written, visual, video).
• Deep understanding of social media, content distribution, audience behavior, and digital storytelling.
• Experience managing content creators, freelancers, or cross-functional creative teams.
• Familiarity with community platforms (Discord, Facebook Groups, LinkedIn) and analytics tools.
• Excellent communication, leadership, and strategic thinking.
• Proven track record of delivering high-impact content with measurable results.
• Highly proactive, adaptable, and able to thrive in a fast-paced environment.

BENEFITS

At Bjak, you will be part of a fast-growing company at the forefront of financial technology. As the Creative Content Lead, you will play a key role in shaping Bjak’s brand presence and driving meaningful impact across Malaysia and beyond. You can expect:

• The opportunity to influence brand direction and drive high-visibility projects.
• A creative, flexible, and collaborative environment that values innovation.
• Competitive compensation, benefits, and strong professional growth opportunities.