Senior Marketing Analyst

Location : East Bay, California (Hybrid: 3 days onsite per week) Compensation : $130,000 - $160,000 base salary + annual bonus opportunity Employment Type : Full-Time A well-established financial services organization is seeking a Senior Marketing Analyst to join its Business Intelligence & Analytics function. This role plays a critical part in transforming complex data into actionable business insights that support marketing performance, member/customer growth, product adoption, and strategic decision-making. The ideal candidate combines strong technical analytics capabilities with a business-minded approach to problem solving. This person will partner closely with marketing, executive leadership, operations, and finance teams to deliver reporting, forecasting, experimentation, and strategic recommendations that drive measurable business outcomes. This is a highly visible role suited for someone who enjoys moving beyond reporting to influence business strategy through data-driven insights What You'll Do Build, automate, and maintain dashboards, reports, and data visualizations that support marketing, executive leadership, and business decision-making. Analyze campaign performance, customer acquisition, conversion, attribution, ROI, and other key marketing metrics to identify growth opportunities and drive strategic recommendations. Lead web and digital analytics initiatives, including tracking design, website performance measurement, user behavior analysis, and optimization efforts. Apply advanced analytics techniques such as forecasting, experimentation, A/B testing, segmentation, and predictive modeling to improve marketing effectiveness and business outcomes. What We're Looking For Required: 5+ years of experience in analytics, marketing analytics, or a related field Strong SQL skills and experience working with BI tools such as Power BI (Tableau also considered) Marketing analytics experience, including campaign performance measurement and attribution analysis Experience with web analytics platforms such as Google Analytics or Adobe Analytics Strong background in statistics, experimentation, and A/B testing Knowledge of testing methodologies, sample size calculations, and performance measurement Ability to translate data into actionable business recommendations and insights Nice-to-Haves: Experience analyzing paid media and digital marketing performance, including Google Ads Experience measuring customer acquisition, conversion, CPC, ROI, and ROAS metrics Background in financial services, banking, credit unions, or other regulated industries Experience with forecasting, predictive analytics, segmentation, or customer lifecycle analysis Hands-on experience driving marketing optimization through data-driven experimentation 401k with employer contribution and match Employer-paid medical, dental, and vision coverage Employer-paid life and disability insurance Paid vacation and sick time Tuition reimbursement and student loan repayment assistance #J-18808-Ljbffr Harnham