Product Marketing Specialist

Location:
Pittsburgh, PA, US, 15222


Job Function: Marketing/Communications


Job Country: Canada


Job City: Mississauga


Job Type: Regular Full Time


ENABLE your future through light.


Excelitas is a global technology leader with more than 7,500 employees, focused on delivering market-driven solutions to fulfill the illumination, optical, detection and imaging needs of OEMs and end-users across the biomedical, semiconductor, industrial, consumer products, scientific, security, defense and aerospace sectors.


ENGAGE with us today and make your contribution to the future! Join the team that leading technology companies turn to for cutting-edge photonic innovation. At Excelitas Technologies you are how we EXCEL.


We are seeking a Product Marketing Specialist who will be responsible to support the execution of go-to-market strategies, product positioning, and messaging across multiple business units within the Excelitas MedTech & Semiconductor Segment, ensuring all activities are aligned to key corporate and segment strategic objectives. The Product Marketing Specialist must possess working knowledge of product technology and target markets to position products effectively, identify key selling points, and achieve market goals. This is a on-site role at our Corporate Headquarters located in Pittsburgh.


Main Responsibilities

• Go-to-Market Strategy: Collaborate with key stakeholders to develop and execute marketing plans that strengthen Excelitas' brand/sub-brand positioning and drive market share. This includes product launches, content creation, tradeshows, and media campaigns. Utilize campaign performance metrics to drive data-driven decisions and optimization.
• Product Positioning & Messaging: Create compelling product positioning and messaging that clearly communicates the value proposition to target audiences.
• Content Creation: Collaborate with Product Management and Sales on the development of targeted marketing content that drives high-value B2B conversions. Content creation includes video, editorials, white papers, e-mail blasts, press releases , presentations, application notes, web content, brochures and sales collateral.
• Creative Design: Work with graphics design team to create and design high-impact marketing materials (advertisements, tradeshow graphics, infographics, collateral, etc.) that align with Excelitas brand standards and business line objectives.
• Event Marketing: Work in collaboration with the regional events teams to plan and execute webinar and tradeshows, ensuring alignment with corporate and business unit strategic objectives. Lead, support and attend events as required.
• Digital Marketing: Work in collaboration with the Digital Marketing team to develop web content, email blasts/nurturing campaigns, social media , and SEO/PPC campaigns. Support the development and optimization of digital programs and recommend improvements to increase engagement, conversion rates, and sales pipeline contribution.
• Additional tasks as required.

• 5-8 years relevant experience in marketing communications.
• University Degree in Marketing/Communications, Business, or a related field
• Proficiency in Microsoft Office and Adobe Creative Cloud
• Ability to leverage AI-powered tools to accelerate the development and optimization of marketing content
• Proficiency in video production, including filming, editing, and optimizing content for multiple platforms
• Ability to understand technical concepts and translate them into tangible and compelling customer benefits
• Deep understanding of marketing communications, creative and analytical thinking
• Working experience in defining and executing marketing programs and tailoring messaging & strategy across all key marketing channels for maximum effectiveness
• Excellent written and oral communication skills
• Ability to work cross-functionally and collaborate with various departments and external agencies
• Proactive and able to work with minimal supervision
• Strong project management and organizational skills
• Demonstrates personal integrity
• Must be able to travel across North America and internationally if required for tradeshow/marketing support