Brand Marketing Specialist

We're looking for a creative, resourceful, and highly organized Brand Marketing Specialist who thrives in a fast-paced, entrepreneurial environment and enjoys wearing multiple hats. This role is ideal for someone who can seamlessly move between content creation, digital marketing, project management, influencer partnerships, events, and day-to-day campaign execution. You'll have the opportunity to make a direct impact on a growing brand, taking ownership of projects from concept through launch while collaborating with teams across the business. The ideal candidate combines strong creative instincts with exceptional attention to detail and execution. If you're excited by variety, growth, and the chance to help build something meaningful, we'd love to hear from you.

Brand Marketing Specialist Benefits

• Competitive compensation package up to 75K plus bonus
• Remote position
• Opportunity to work with a fast-growing and culturally relevant brand
• High visibility role with direct impact on brand growth
• Creative freedom to contribute ideas and bring campaigns to life
• Professional growth and advancement opportunities
• Collaborative, entrepreneurial, and supportive team environment
• Dynamic work environment where no two days are the same

Brand Marketing Specialist Requirements

• 2+ years of experience in marketing, brand marketing, social media, communications, or a related field
• Must live in the LA Metro area
• Experience working with restaurant, hospitality, lifestyle, wellness, entertainment, retail, or consumer brands
• Strong understanding of social media platforms, content creation, and digital marketing best practices
• Experience managing email and SMS marketing campaigns
• Familiarity with influencer and creator partnerships
• Strong copywriting and storytelling abilities
• Basic graphic design skills using Canva and/or Adobe Creative Suite Experience updating website content and landing pages
• Knowledge of marketing analytics, reporting, and performance tracking
• Excellent project management and organizational skills
• Ability to manage multiple projects and deadlines simultaneously
• Self-starter who can work independently and take ownership of initiatives
• Strong communication and collaboration skills
• Adaptable, resourceful, and comfortable in a fast-moving environment
• Passion for building brands and creating engaging customer experiences

Brand Marketing Specialist Responsibilities

• Manage and execute social media content
• Develop content calendars and creative campaigns that drive engagement and brand awareness
• Create, schedule, and publish social posts, reels, stories, and promotional content
• Write compelling copy for social media, email campaigns, website content, and promotional materials
• Coordinate photography, video production, influencer collaborations, and user-generated content initiatives
• Manage community engagement and support audience growth across channels
• Execute email marketing and SMS campaigns to drive customer acquisition and retention
• Support new menu launches, limited-time offers, seasonal campaigns, and promotional initiatives
• Coordinate influencer outreach, creator partnerships, and brand ambassador programs
• Update website content, landing pages, and digital assets as needed
• Assist with paid media campaign coordination and creative asset development
• Support local store marketing initiatives, grand openings, activations, and community events
• Collaborate with franchisees and internal teams to execute market-specific promotions
• Build and maintain campaign calendars, timelines, and project workflows
• Track campaign performance and provide reporting on key marketing metrics
• Manage marketing requests, creative deliverables, and campaign documentation
• Organize and maintain digital assets, marketing materials, and brand resources
• Ensure brand consistency and compliance across all marketing channels and locations
• Stay current on industry trends, emerging platforms, and new marketing opportunities
• Take ownership of marketing projects from concept through execution and performance review