Senior Integrated Marketing Manager, B2B Technology

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit


We are seeking a Senior Integrated Marketing Manager, B2B Technology, to contribute to our next level of growth and expansion.


This role operates alongside a talented product marketing team to lead the execution of always-on thought leadership and awareness campaigns for early-stage technology solutions. You will bring vision, operational excellence, and a strong bias for action to increase industry awareness and category leadership.

As the owner of campaign delivery, you will translate approved narratives into high-impact campaigns across owned and adjacent channels. The ideal candidate is comfortable experimenting with AI tools to accelerate workflows, scale content personalization, and improve campaign efficiency. You will partner with product marketers and subject-matter experts to ensure campaigns launch on time, reach the right audiences, and deliver measurable engagement

The Details

Location : Remote, USA only. PST preferred.

Duration : 6-month consulting role, with potential to extend.

Benefits : We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Employee Assistance Programs, and an incredibly supportive team cheering you on!

Job Description

• Help elevate the client’s market position by driving a steady drumbeat of thought leadership in related emerging technology areas.
• Lead always-on awareness programs across owned and adjacent channels, including web, social, webinars, podcasts, email, and executive amplification.
• Translate business priorities and product narratives into integrated campaign plans with clear activation, promotion, and measurement approaches.
• Recommend content formats, campaign moments, and distribution tactics based on audience needs, channel performance, and business priorities.
• Partner with product marketing, regional marketing, digital, analytics, communications, and agency teams to move programs from plan to launch.
• Repurpose existing content into channel-ready assets such as webmodules, webinar programs, social series, email promotions, executive talking points, and podcast support materials.
• Own end-to-end campaign execution, including briefing, timelines, alignment, approvals, QA, publishing, and post-launch optimization.
• Manage campaign operations with consistency across channels, regions, and stakeholder groups.
• Track performance, surface insights, and recommend optimizations to improve reach, engagement, and efficiency.

Qualifications

The ideal candidate combines deep B2B technology marketing experience with strong execution discipline and comfort operating in a complex, matrixed environment.

• 8+ years of experience in B2B technology marketing, integrated campaign marketing, content marketing, digital marketing, or a related field.
• Proven experience executing multi-channel awareness and thought leadership campaigns, especially across owned channels.
• Strong background in marketing to enterprise-level audiences.
• Excellent project management skills, with the ability to manage multiple campaigns, stakeholders, deadlines, and approval processes at once.
• Strong understanding of channel execution best practices for web, social, webinars, podcasts, and email.
• Experience in B2B technology categories where market education and awareness are more important than immediate demand capture.

Preferred

• Background in financial services, payments, fintech, or another regulated industry.
• Experience marketing AI solutions, commerce infrastructure, developer-facing technology, or emerging payment products.
• Familiarity with enterprise buyers and influencers across business, product, innovation, and technical functions.
• Experience supporting global or regional campaign execution in a large organization.
• Exposure to awareness, engagement, thought leadership, and share-of-voice metrics rather than pipeline-first demand generation.

Additional Information

This role is not eligible for immigration sponsorship.


The starting pay range for this role is $70/ph - $85/ph. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.


A diverse workforce is a strong workforce To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.


This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.