Growth & Marketing Lead

Growth & Marketing Lead Modern Pediatrics (MP) is half tech startup, half pediatrics practice – we were founded on the singular goal of creating the best possible experience imaginable for children, their families, and providers. Following this goal as our north star, we've developed a unique care model in pediatrics: All well-child and sick care occurs in the patient's home 24/7 accessibility through virtual care (text message, phone, video visit) Membership pricing which makes the service available to the broadest range of families possible, not just the wealthy After launching in Austin during the pandemic, we've found that families absolutely love this model of care! You can find some of our patient reviews here to get a better feel. With MP's early success, healthy funding has followed and we've already expanded to Dallas, with the ambitious goal of serving families across the country. As our Growth & Marketing Lead you'll be instrumental in MP's transformation from a Texas success story to a national sensation. You'll be working closely with the company's CEO, Andrew O'Hara, and leading all initiatives related to the growth of the business. Here's a sampling of your areas of responsibility: Ownership of overall growth & marketing strategy New city go-to-market strategy Campaign management across digital and traditional channels Community partnerships and events Measuring success through reporting & analytics Managing external agency & design partners Creative execution & copywriting Budget allocation across channels Growth experiments Customer surveys & interviews About You Creative + analytical – you pride yourself on your ability to strike the rare balance between creativity and analytical thinking Execution machine – you love getting things done and have always impressed your colleagues with your work ethic Testing, testing, testing – you're constantly testing new ideas and appreciate both incremental gains that compound over time, as well as outright home-runs Ownership mindset – you set ambitious goals, spin up initiatives from scratch, and insist on owning the outcomes, both good and bad Previous experience – you may have worked at a creative agency, a consumer brand, or a high-growth startup. Bonus: you have direct experience building a national brand through local market activations Benefits Equity Medical / dental / vision Generous PTO 401k Modern Pediatrics