Product Marketing Manager

Product Marketing Manager Product Marketing Manager The Company Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow. Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions. Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com. The Product Marketing Manager owns the upstream portion of the product journey to market by leading the product positioning and the development of the growth plan through new product development for our Wilkins product category. This position collaborates with cross-functional teams to create effective marketing campaigns and develop product positioning strategies across multiple areas of the product life cycle, with a high degree of time spent on the launch. Develop brand roadmap, including brand positioning, value proposition, naming strategy, sub-brand, and tier strategy. Responsible for end to end NPI commercialization process from scope definition, value proposition, commercial deployment, training and funnel creation and conversion. Own marketing growth plan for the Wilkins business unit and corresponding product categories with insights from product management, channel marketing and sales. Responsible for brand trademark process with business unit. Incorporate competitive positioning into overall product strategy, including benchmarks, fighter sheets, new product launch awareness, and market trends. Responsible for new product launch plan and leading effective product launches aligned to the go-to-market strategy. Analyze consumer research, market trends and business performance to optimize marketing plans and create differentiated strategies. Collaborate with creative, media and channel marketing to develop strategy. Define key customer persona profiles, including messaging and key performance indicators, with input from channel, vertical and digital marketing. Establish product strategy for Creative team and provide guidance on product focus. QUALIFICATIONS Bachelor’s Degree in Marketing, Business or related field required 5+ years of experience in product, channel or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches Experience working in a cross functional environment with engineering, operations, marketing and sales Strong analytical skills with the ability to interpret data and market trends Ability to collaborate with cross-functional teams in the development launch of new products and other business initiatives Strong business acumen with a strategic mindset and ability to influence cross-functionally and upwards, as well as challenge the status-quo Self-reliant and results oriented; Works independently with minimal direction, driven, high sense of urgency, takes initiative, gets the job done. Deadline oriented. Exceptional interpersonal and presentation skills essential to interact effectively with all organizational levels Ability to be a team player. Projects and programs require substantial cross-functional work within the Company. Absorbs information quickly; classical marketing analytic skills, i.e., consumer and market research, along with volume, price and profitability trend analyses, and program-effectiveness evaluations Intent listener and a persuasive communicator. Written communications include recommendation briefs, marketing and capital spending requests, consumer collateral and sales training and presentation tools. Verbal communications include one-on-one and small group discussions, sales meetings, and customer presentations. Strong prioritization, organization, and project management skills Flexibility: Ability to pivot quickly based on dynamic market changes. Ability to work with changing priorities. Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe Ability to travel up to 25% Total Rewards and Benefits Competitive Salary Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance Matching 401(k) Contribution Health Savings Account Up to 3 weeks starting Vacation (may increase with tenure) 12 Paid Holidays Annual Bonus Eligibility Educational Reimbursement Matching Gift Program Employee Stock Purchase Plan – purchase company stock at a discount! THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions. Equal Opportunity Employer – Minority/Female/Disability/Veteran Zurn Elkay Water Solutions Corporation What happens when two remarkable sustainability leaders come together as one? A sustainability powerhouse is born, making a splash in the markets they serve and saving the planet one innovative installation at a time. In early 2022, Zurn Water Solutions Corporation, a market leader in smart, sustainable water solutions, and Elkay Manufacturing, a commercial drinking water solutions leader, agreed to combine their two exceptional firms to become a single water solutions powerhouse. Together, the combined company offers a comprehensive package of innovative, sustainable, specified, engineered water solutions and sustainable plumbing products that provide water safety, water quality, and water conservation through critical service environments, while delivering total building solutions for new construction and retrofit applications around the globe. Our innovative solutions enable customers to advance their ESG initiatives and reduce operating costs while providing students, patients, patrons, and people within public and private spaces a safe, clean environment and access to fresh, pure, potable water – the essence of life itself. While playing a leading role in sustainability and water access are remarkable, what makes Zurn Elkay’s story so compelling is the alignment of the two well-respected companies with powerful legacies and a combined 224-year company history and shared values and cultures where people matter most. Sustainably inspired, the company has a deep commitment to Diversity, Equity & Inclusion, water, and environmental stewardship, and giving back to the communities where we live, work and play. Our powerful legacy of caring and commitment is made possible by the exceptional people that embody Zurn Elkay’s values. We are looking for innovative, energetic people who want to help solve tomorrow’s challenges today. Our Total Associate Engagement core value means we work hard to ensure our associates have opportunities to grow and an inclusive culture in which to thrive. From formal training to on-the-job development and exposure to new businesses, when you join Zurn Elkay, you will join a collaborative organization that will give you opportunities to thrive and grow. #J-18808-Ljbffr