Marketing Manager

Benefits:

401(k)

Employee discounts

Health insurance

401(k) matching

Dental insurance

Paid time off

Vision insurance

Purpose:

Responsible for leading all business development, community engagement, and marketing strategy activities for the credit union. The Marketing & Business Development Manager focuses on building and maintaining external relationships to support membership growth, while overseeing marketing operations, staff coordination, and execution of outreach initiatives. Expectations: Provide friendly, professional, and personal service to all members and business partners

Foster employee engagement and support a positive, collaborative team environment

Maintain member confidentiality at all times

Promote and maintain a professional work environment and businesslike appearance

Maintain a strong attendance and reliability record

Follow all security, compliance, and operational procedures

Participate in ongoing training and professional development programs

Demonstrate courteous, tactful, and diplomatic communication in all interactions

Business Development & Community Engagement

Develop and execute strategies to grow membership through business partnerships and community outreach

Conduct regular business development activities including cold calling, relationship building, and follow-up with prospective and existing business partners

Build and maintain strong relationships with community organizations, Chamber of Commerce, nonprofits, and local businesses

Represent the credit union at community events, networking functions, and sponsorship opportunities

Promote payroll deduction programs, share growth, and loan opportunities through business partnerships

Oversee and coordinate all charitable giving and community sponsorship initiatives

Marketing & Brand Coordination

Oversee overall marketing strategy and ensure consistent brand messaging across all locations and channels

Coordinate advertising efforts, promotions, and member outreach campaigns

Manage branch marketing presence including signage, electronic displays, and in-branch messaging

Oversee production and distribution of marketing materials, ensuring accuracy and brand consistency

Work with vendors and external partners for printing, advertising, and promotional materials

Manage ordering of promotional items, giveaways, and outreach materials

Event Planning & Credit Union Representation

Plan and oversee credit union events including onsite signups, anniversaries, grand openings, annual meeting, and planning sessions

Coordinate logistics such as venue selection, catering, decorations, invitations, and giveaways within budget guidelines

Support HR and Training departments with employee events and engagement activities

Ensure successful execution of member-facing and staff-facing events that enhance engagement and visibility

Leadership & Administrative Oversight

Provide direction and oversight to marketing and outreach activities and staff involved in execution

Coordinate workload and priorities for marketing-related initiatives and community engagement efforts

Serve as the primary point of contact for marketing planning and execution across departments

Prepare marketing and business development reports for Board of Directors meetings

Attend and assist in preparation for Board meetings, planning sessions, and key organizational events

Operational Support

Ensure timely distribution of branch supplies and marketing materials

Coordinate courier services between branches when needed

Oversee updates to brochures, printed materials, and digital communications in collaboration with internal teams and vendors

Review and approve proofs for all externally printed materials

Manage content updates for electronic signage and internal communication systems

Please note this job description is not designed to cover comprehensive list of responsibilities. Duties and activity may change at any time with or without notice.