Senior Brand Manager

Senior Brand Manager, Niche Fragrance

About the Role

Europerfumes represents some of the worlds most sought-after niche fragrance houses, and were looking for a Senior Brand Manager to take the reins of our largest and fastest-growing brand - the flagship of our portfolio. This is not a multi-brand generalist role. You will own the strategic and commercial agenda for a single, high-profile luxury fragrance brand with outsized visibility, ambitious growth targets, and a runway to become even bigger.

As the strategic business lead for this brand, youll serve as the primary liaison between our international brand partner, our executive leadership, and internal teams, driving everything from long-term growth planning to high-stakes retailer negotiations to marquee collaborations. Youll work in close partnership with the Director of Brand Experience and Senior Vice President to shape the brands trajectory in the U.S. market, backed by the full resources of a company built specifically to scale independent fragrance houses.

Were looking for a seasoned brand builder from luxury beauty, ideally with fragrance and/or Italian brand experience , who knows how to balance heritage and storytelling with sharp commercial execution, and who is energized by the idea of shaping the next chapter of a brand thats already winning.

Who We Are

Europerfumes is the leading U.S. distributor of artisanal fragrance brands. Founded in 1997, we have decades of experience identifying and scaling the worlds most exceptional independent fragrance brands. Today, our portfolio includes over 18 prestigious brands, and we oversee all aspects of their U.S. business, including DTC e-commerce, digital marketing, social, brand storytelling, retail distribution, and omnichannel customer experience. Our retail partners include Sephora, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, and Nordstrom, among others. Our culture is ambitious, entrepreneurial, and collaborative. With more than 200 diverse and talented employees, we encourage innovative thinking, ownership, and continuous growth.

Why Work With Us?

• Ownership of the companys flagship brand, with high visibility and high impact
• Entrepreneurial and collaborative culture
• Opportunities for professional growth and advancement
• Direct access to executive leadership and international brand partners
• Company discounts
• Generous PTO and Paid Company Holiday Schedule + Summer Fridays
• Medical, Dental, Vision, 401(k)

Key Responsibilities

Brand Strategy & Growth Leadership

• Own the strategic vision, annual business plan, and multi-year growth roadmap for the brand.
• Develop and drive integrated growth strategies that strengthen brand equity and accelerate revenue, distribution, and consumer engagement while staying true to the brands DNA and heritage.
• Partner directly with the SVP and Senior leadership to identify new business opportunities, expansion channels, and long-term strategic priorities for the brand.
• Lead annual planning, budgeting, sales forecasting, and KPI setting for the brands U.S. business.
• Analyze market trends, competitive dynamics, and consumer insights to sharpen strategic direction.

Collaborations & Brand Development

• Identify, pitch, and lead high-impact brand collaborations, partnerships, and limited-edition launches that extend the brands cultural relevance and reach.
• Oversee product launches from concept through go-to-market execution.
• Refine and evolve brand positioning, storytelling, and messaging to support aggressive growth objectives.
• Guide 360-degree marketing execution across digital, social, PR, influencer, and experiential channels.

Retailer & Partner Negotiations

• Lead negotiations with key retail partners on distribution terms, placement, promotional investment, and launch support.
• Build and defend retailer-specific growth plans that expand doors, sell-through, and shelf presence.
• Serve as the brands senior voice in high-stakes commercial conversations across DTC and wholesale channels.
• Monitor performance closely and adjust commercial strategy in real time to protect margin and momentum.

Brand Partner & Stakeholder Management

• Serve as the primary strategic point of contact for the brands international owner/partner.
• Lead regular business reviews and growth planning discussions directly with brand stakeholders.
• Present business performance and strategic recommendations to executive leadership and brand partners on a monthly, quarterly, and annual basis.
• Build strong cross-functional relationships across sales, marketing, e-commerce, operations, and finance to drive alignment.

Analytics & P&L Ownership

• Own the brands P&L, budget, and core business metrics, balancing marketing investment against sales objectives and profitability.
• Translate sales performance, consumer behavior, and campaign data into clear, actionable recommendations.
• Build executive-level reporting that connects performance to strategy.
• Forecast inventory needs and partner with supply chain on launch planning.

Travel

Up to 20%, for brand meetings, retailer partnerships, industry events, and market visits.

Qualifications

Required

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 7–10+ years in brand management, marketing, or commercial leadership within luxury beauty, fragrance, fashion, or lifestyle brands.
• A track record of leading, not just supporting, brand growth strategy for a major or flagship brand.
• Direct experience negotiating with retail partners at a senior level.
• Strong analytical skills, with the ability to translate data into commercial decisions.
• Exceptional executive presence, communication, and stakeholder management skills.
• Advanced proficiency in Excel and PowerPoint.
• Comfort operating as the senior brand voice in a fast-paced, entrepreneurial environment.

Preferred

• Experience with Italian luxury or fragrance brands specifically.
• Professional fluency in Italian.
• Experience leading brand collaborations or co-branded launches.
• Experience with prestige retail partners such as Sephora, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Nordstrom, and Bluemercury.

The anticipated compensation range for this position is $90,000 - $115,000 , based on qualifications, experience, skill set, and other business-related factors. This position may also be eligible for bonus compensation and additional company benefits. xihmbke

Europerfumes is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.