Senior Marketing Manager

Join Essential Oxygen: Do Work That Matters

At Essential Oxygen, we believe business can be a powerful force for good—for people, communities, and the planet.

We’re a WBENC-certified woman-owned, B Corp-certified, purpose-driven natural CPG brand on a mission to bring clean, effective, high-quality products to market while caring deeply for the world around us. From natural oral care to household essentials, we’re passionate about creating products our customers can feel good about using every day.

As a certified B Corp, we hold ourselves accountable to more than the bottom line. We’re committed to meaningful social and environmental impact, transparency, and continuous improvement. As a WBENC-certified woman-owned business, we’re proud of the entrepreneurial spirit, leadership, and perspective that shape our company and the way we do business.

We’re building a company where purpose and performance go hand in hand—and where talented people can do work they’re genuinely proud of.

If you’re excited by the idea of growing a mission-driven brand, working with a passionate team, and helping create a healthier future for people and the planet, we’d love to meet you.

About the Role

The Senior Marketing Manager is a strategic and hands-on marketing leader responsible for developing and executing integrated B2B and B2C marketing strategies that drive brand awareness, customer engagement, e-commerce growth, and revenue. This role combines strategy, campaign execution, creative development, analytics, and optimization. The ideal candidate can develop the strategy, oversee the execution of the work, measure results, and continuously improve performance.

Essential Duties

• Develop and execute integrated B2B and B2C marketing strategies that align with company objectives, drive brand awareness and revenue, and support product launches, e-commerce, retail, and customer growth.
• Lead multi-channel marketing campaigns from strategy through execution, including paid advertising, social media, email, e-commerce, events, partnerships, and other relevant channels, with clear audiences, messaging, budgets, timelines, and performance goals.
• Own marketing analytics, testing, and optimization, using performance data, customer insights, market research, and A/B testing to evaluate results, identify opportunities, and continuously improve campaigns and customer experiences.
• Lead hands-on development and execution of creative and content, including advertising, social media, email, presentations, educational materials, graphics, and video; create and edit assets using tools such as Canva, Adobe Photoshop and AI Creative Platforms..
• Collaborate across the organization and manage internal and external resources to ensure consistent brand execution, timely delivery, and effective marketing programs—while remaining willing and able to personally roll up your sleeves and get the work done.

Role & Responsibilities

Marketing Strategy & Planning

• Develop annual and quarterly integrated B2B and B2C marketing plans aligned with company revenue, brand, product, and growth objectives.
• Translate business objectives into audience strategies, positioning, messaging, go-to-market plans, product launches, and measurable campaign goals.
• Partner with Product Development and company leadership on product positioning, naming, messaging, and launch strategies.

Campaigns, Analytics & Optimization

• Plan and execute multichannel campaigns across paid social, search, display, email, e-commerce, retail, partnerships, and events.
• Manage campaign audiences, creative, budgets, timelines, tracking, and performance measurement.
• Use analytics, customer insights, market research, and A/B testing to evaluate results and optimize campaigns, creative, channel mix, and customer experiences.

Creative & Content

• Develop and execute marketing creative and content across advertising, social media, email, e-commerce, presentations, educational materials, and other customer touchpoints.
• Create and edit graphics using Canva, Adobe Photoshop, and AI creative platforms; develop or coordinate short-form video and multimedia content.
• Write and edit marketing copy, ensuring consistency with brand standards, messaging, and channel requirements.

Collaboration & Execution

• Collaborate with the Social Media Lead, E-Commerce Manager, Product Development, leadership, and other teams to ensure cohesive marketing execution.
• Manage freelance creatives, photographers, designers, copywriters, video professionals, and external marketing partners while maintaining ownership of timelines, budgets, deliverables, and quality.
• Balance strategic leadership with hands-on execution, taking personal ownership of delivering high-quality marketing work.

Required Qualifications

• 8+ years of progressive marketing experience, with demonstrated success developing and executing both B2B and B2C marketing strategies.
• Proven ability to balance strategic thinking with hands-on execution; comfortable developing the strategy and personally executing the work.
• Strong experience with marketing analytics, performance measurement, A/B testing, and data-driven optimization.
• Experience developing and managing paid advertising campaigns across multiple digital channels.
• Hands-on experience with Canva, Adobe Photoshop and AI Creative Platforms such as Higgsfield, and experience developing or managing video content.
• Strong understanding of brand strategy, messaging, storytelling, customer journeys, and integrated marketing.
• Exceptional written and verbal communication skills, creative judgment, organization, and project management skills.
• Ability to work independently, take ownership, manage multiple priorities, and collaborate effectively across functions.

Preferred Qualifications

• Experience with consumer products, wellness, beauty, lifestyle, health, or other consumer-focused brands.
• Experience with direct-to-consumer and/or e-commerce brands, including Shopify, Amazon, Walmart Marketplace, or retail media.
• Experience with Google Analytics/GA4, Google Ads, Meta Ads Manager, CRM, marketing automation, or comparable platforms.
• Experience directing photography and/or video production.
• Experience building a brand style guide or brand system from the ground up.
• Experience working with purpose-driven, mission-oriented, or B Corp companies.
• Experience in a small, entrepreneurial, or growing company.

What We Offer

We believe great work starts with taking care of our people. Here’s what you can look forward to as part of the Essential Oxygen team:

• Competitive Salary:
  $105,000-$120,000 annually
• Health & Wellness Benefits for eligible roles
• Flexible Work Environment with remote options
• Performance Bonus Opportunities because when we succeed, you should share in that success
• Vacation & Sick-time Accrual so you have time to rest, recharge and take care of what matters most to you
• Quarterly Employee Product Allowance to enjoy Essential Oxygen products for personal use.
• Team Service Days where we come together to give back to our communities
• Paid Volunteer Time to support a 501(c)(3) organization of your choice
• Purpose-Driven Culture where you’ll work alongside supportive, passionate people who believe business can be a force for good

Our Commitment to Diversity, Equity & Inclusion

We believe our differences make us stronger.

At Essential Oxygen, we’re committed to creating a workplace where people of all backgrounds, identities, perspectives, and experiences feel welcomed, respected, valued, and empowered to do their best work.

We believe diverse teams are more creative, innovative, and better equipped to serve our customers, communities, and planet. We encourage candidates from historically underrepresented communities to apply and bring their authentic selves to work.

Essential Oxygen is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender identity or expression, sexual orientation, age, marital status, pregnancy, disability, medical condition, genetic information, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.

Ready to Make an Impact?

If you’re a passionate and experienced Senior Marketing Manager who wants to do meaningful work with a purpose-driven natural products company, we’d love to hear from you.

Essential Oxygen is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Come help us build a healthier future for the people and the planet.

Apply now by submitting:

• Your resume
• A brief cover letter sharing your qualifications and why you're excited about Essential Oxygen
• Your available start date
• Please send a portfolio or work samples, we're especially interested in examples of brand or digital work you'd call your best.

Location & Work Authorization

• Must be based in California
• Must be legally authorized to work in the United States
• We are unable to sponsor or take over sponsorship of an employment visa at this time
• Essential Oxygen participates in E-Verify
  

Travel Requirements

• Occasional travel required for team events (4-6 times per year)
• Must be able to travel domestically as needed for trade shows, partner meetings, or marketing events

Physical Requirements

• Ability to sit for extended periods while working remotely
• Visual and auditory ability to participate in video conferences
• Ability to lift up to 20 pounds for travel/equipment transport

Reasonable Accommodations

• We provide reasonable accommodations for qualified individuals with disabilities

Background Check

• Employment is contingent upon successful completion of a background check