Digital Marketing Manager

Senior Digital Marketing ManagerThis role requires a hybrid schedule and will be based in our South Charlotte, NC Headquarters (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.Sage Home Loans is on a mission to revolutionize the industry by making mortgage simple. We are seeking a Senior Digital Marketing Manager to lead strategy and execution across paid media, organic growth, web experience, and content strategy. This is a hands-on, high-impact role responsible for driving qualified demand, optimizing the full digital journey, and scaling modern search strategies—including SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). You will partner cross-functionally to turn insight into action, elevate our brand presence, and create measurable revenue growth in a fast-moving, regulated environment. If you believe every second counts, win the right way, and are committed to getting better every day, this role was built for you.What You'll Do:Paid Media & SEM Campaign ManagementOwn strategy, execution, and optimization across paid search (SEM), paid social, display, and emerging digital media channelsManage budget allocation, bidding strategy, audience targeting, creative testing, and campaign pacing to maximize ROAS and CPL performanceImplement rigorous A/B testing across ad creative, landing pages, and audience segments to drive continuous improvementEnsure all advertising campaigns align with mortgage regulatory standards and compliance requirementsSearch Engine Optimization, AEO & GEODevelop and execute a modern search roadmap that expands beyond traditional SEO to include AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategiesOptimize for high-intent queries, featured snippets, voice search, AI-generated responses, and emerging search surfacesPartner with content and product teams to improve technical SEO, site architecture, crawlability, and schema markup implementationMonitor organic search rankings, share of voice, and AI search visibility using advanced analytics toolsWebsite Experience & Landing Page OptimizationOwn the end-to-end website conversion funnel from ad click to application start, with a relentless focus on revenue generationLead landing page strategy and testing frameworks—including A/B and multivariate tests—to increase engagement, reduce drop-off, and improve qualified lead flowCollaborate with product, engineering, and analytics teams to deploy site enhancements quickly and iterativelyUse behavioral data, heatmaps, and funnel reporting to identify friction points and drive measurable conversion liftManage affiliate marketing conversion optimizationWebsite Content Strategy & ManagementOversee website content strategy to support demand generation, brand authority, client education, and organic search performanceAlign editorial calendars with paid media, search priorities, and product initiativesEnsure website content reflects Sage's client-first mindset and simplifies complex mortgage topics for everyday borrowersOptimize content distribution across owned, earned, and paid channels to maximize reach and engagementAnalytics, Reporting & Revenue OwnershipEstablish clear KPIs across acquisition, engagement, and conversion—tying marketing activity directly to revenue generationBuild dashboards and present performance insights to senior stakeholders with actionable recommendationsMaintain accurate tagging, attribution, and CRM integrations across all digital propertiesContinuously evaluate and refine the martech stack to improve measurement, scalability, and speed-to-insightCross-Functional LeadershipPartner closely with Product, Sales, Compliance, Engineering, Design, and Analytics teams to align marketing strategy with business goalsContribute to strategic planning, forecasting, and growth modeling as a key voice in shaping Sage's digital futurePartner with customer experience to oversee Sage's brand reputation across digital platforms.What We're Looking For:6+ years of experience in digital marketing with deep expertise in paid media (SEM), SEO, website conversion optimization, and content strategyPrior people management experience with a track record of building, coaching, and scaling high-performing teamsProven success managing SEM campaigns and performance budgets with direct accountability for revenue generation and measurable growthStrong command of search engine optimization principles including technical SEO, on-page strategy, and link-buildingWorking knowledge of AEO, GEO, and evolving AI-driven search ecosystemsHands-on experience leading landing page strategy and CRO testing frameworks (A/B, multivariate) with measurable conversion impactProficiency with Google Ads, GA4, Google Tag Manager, CRM integrations, and modern analytics platformsExperience managing website content strategy and ensuring alignment across SEO, paid, and brand channelsStrong analytical skills with the ability to translate complex data into clear, actionable strategyExperience in regulated industries such as mortgage, fintech, or financial services preferredOwnership mentality with a bias toward action, speed, and continuous improvement—plan beats no planAbility to operate independently in a fast-paced environment where every second countsCompensation:This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.Total Cash Compensation Range: $90 – $130K per yearAdditionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.Health Insurance Coverage (medical, dental, and vision)Life InsuranceShort and Long-Term Disability InsuranceFlexible Spending AccountsHoliday Pay401(k) with matchEmployee Assistance ProgramPaid Parental Bonding Benefit ProgramFlexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That's why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.