Business Systems Analyst - II

Job Description:

WHAT YOU'LL DO

• Own analytics strategy and measurement end-to-end - keeping tracking current as new pages, features, and user flows launch across our web properties.
• Maintain and evolve segment definitions as the business changes, ensuring consistency and accuracy across all reporting surfaces.
• Lead the Amplitude analytics setup during and after our platform migration, including event taxonomy, funnel configuration, and dashboard buildout.
• Manage a portfolio of 5 8 concurrent projects, prioritizing effectively and driving toward measurable backlog reduction.
• Absorb ad-hoc analysis requests currently straining the BI team - turning fast-turnaround questions into clear, actionable answers.
• Own product analytics, marketing measurement, and reporting simultaneously, serving multiple stakeholder groups without losing depth or quality.
• Partner with engineering on tag implementation, QA event data for accuracy, and troubleshoot tracking gaps.
• Communicate findings and recommendations clearly to both technical and non-technical audiences, including senior leadership.

WHAT WE'RE LOOKING FOR

Required

• 2 4 years of experience in web analytics, digital analytics, or a closely related data role.
• Hands-on Adobe/Amplitude experience strongly preferred
• Solid grasp of web tracking fundamentals: event schemas, funnels, session analysis, and attribution models.
• Demonstrated ability to own reporting, product analytics, and marketing measurement concurrently across multiple stakeholder groups.
• Strong communicator who can translate complex data into plain language for both technical and non-technical audiences.
• Comfortable managing ambiguity, shifting priorities, and a meaningful backlog without losing focus on outcomes.

Nice to Have

• SQL proficiency for deeper ad-hoc analysis and data validation.
• Familiarity with A/B testing and experimentation frameworks.
• Experience working alongside or within a BI team environment.
• Ability to leverage AI tools to assist/influence their analysis.
• Experience/understanding of wireless/broadband home internet.