Account Based Marketing Specialist

Remote is solving modern organizations’ biggest challenge – navigating global employment compliantly with ease. We make it possible for businesses of all sizes to recruit, pay, and manage international teams. With our core values at heart and future focused work culture, our team works tirelessly on ambitious problems, asynchronously, around the world. You can find Remoters working from 6 different continents (Antarctica left to go!) and all of our positions are fully remote. We encourage every member of the Remote team to bring their talents, experiences and culture to the table to help us build the best‑in‑class HR platform. Role Overview Remote is looking for a data‑driven Account‑Based Marketing (ABM) Specialist to lead our paid acquisition strategy for high‑value target accounts. This role focuses on scaling our presence across Employer of Record (EOR) , Contractor Management and Global Payroll services. You will own the execution of paid campaigns across EMEA, Americas, and APAC, utilizing advanced ABM platforms to target opportunities from mid‑market and enterprise customers. Key Responsibilities Audience Architecture: Build and manage Ideal Customer Profile (ICP) audiences within ABM platform, including precise exclusion lists for existing customers, prospects, and competitors. Intent‑Driven Orchestration: Leverage ABM platform intent data to trigger personalized ad experiences across LinkedIn, Meta, and Google. Form Optimization: Implement and manage HubSpot Smart Form Fills to enrich lead data and improve conversion rates for targeted accounts. Paid Media Execution Multi‑Channel Management: Develop and implement search and social strategies, including audience targeting (1p, 2p, 3p data) and sizing recommendations. Performance Optimization: Conduct daily and weekly pacing audits, quarterly deep‑dive health checks, and ongoing A/B testing of text ads and creative formats. Channel Specifics: Manage high‑match‑rate LinkedIn segment syncs (30+ active segments) and optimize Google Ads through first‑party contact integration. Marketplace Presence: Oversee listing descriptions and review collection campaigns on platforms like Gartner Digital Markets (GDM) to improve brand awareness and CVR. Cross‑Functional Alignment Sales Collaboration: Align paid strategies with Sales to win orchestrate approach, providing specialized landing pages and account‑specific support. Analytics & Tracking: Partner with the Analytics team to build a measurement plan for ABM. Lifecycle Integration: Partner with lifecycle on nurture sequences across stages (Lead → MQL → Opportunity → Deal) to ensure consistent messaging for target personas. Qualifications Experience: 6+ years of experience in B2B performance marketing, specifically managing $3M+ annual budgets across paid search and social. Technical Proficiency: Advanced knowledge of Clay , ZoomInfo , HubSpot , Salesforce , Meta Ads Manager and LinkedIn Campaign Manager. Analytical Rigor: Expertise in UTM architecture, conversion tracking installation, and data‑driven decision‑making. Benefits & Compensation $100,000 - $125,000 USD base salary (plus equity), competitive benefits. Full benefits & perks explained in our handbook, including budget for local in‑person social events or co‑working spaces. How you'll plan your day (and life) We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async. You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life‑work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs. Equal Employment Opportunity Remote is an equal‑employment‑opportunity employer and we welcome applicants from all ethnic groups, genders, sexuality, ages, abilities, disability status, and under‑represented groups. We prioritize a sense of belonging and encourage accommodations when needed. #J-18808-Ljbffr Remote