Digital Marketing Strategy Specialist

We Are: Accenture is a global leader in helping organizations transform their businesses and operations using technology, data, and innovation. Through LearnVantage, we partner with enterprise clients to drive workforce transformation by combining learning, AI, and advanced digital capabilities. Our teams design and implement AI-driven solutions that improve operational performance, enhance customer experience, and enable scalable, intelligent enterprise systems across industries—including telecommunications, communications platforms, and large-scale distributed technology environments. You Are: A strategic, insight-driven, and creatively intuitive Content Strategy Manager to shape the way we connect with our audience of lifelong learners. You can effectively lead the development and execution of a modern content strategy that balances performance marketing with brand storytelling, ensuring our message resonates in a fast-evolving digital landscape. You have a deep empathy for audience needs, the ability to translate insights into action, proficiency with digital content production (including video), and a future-forward mindset around digital ecosystems, trust signals, and community engagement. The Work: Develop and execute a content marketing strategy that aligns with overall marketing and business objectives. Plan and manage a content calendar that prioritizes those channels that are likelier to drive growth/awareness amongst our target persona Own and actively manage company's presence across social channels and community spaces (LinkedIn, Instagram, Reddit, YouTube, etc.) developing platform-native content that drives meaningful engagement, grows followership, and builds community among tech professionals and learners Produce engaging video content, including webinars and podcasts, that highlight company’s brand value Craft or guide the creation of content that is tuned for the shifting demands of SEO/AEO, brand visibility, and topical authority across platforms like Reddit, YouTube, and more. Use qualitative and quantitative audience insights to define what stories to tell, where to tell them, and how to make them resonate. Build performance measurement frameworks that go beyond vanity metrics — tracking content’s contribution to awareness, engagement, traffic quality, conversion, and share of voice. Work closely with cross-functional teams, including product, design, and student experience, to ensure alignment on messaging, positioning, and branding. Collaborate with external partners, such as agencies, freelancers, and influencers, to develop and distribute content. Basic Qualifications Minimum 3 years hands‑on experience managing brand social accounts across multiple platforms, with a track record of growing engagement and developing community. Preferred Qualifications Experience in content marketing, product marketing, or brand marketing roles with demonstrated ability to build integrated strategies across brand and performance goals, Ability to balance search and shareability with creativity and trust‑building. Experience developing and executing SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and digital content strategies that improve content discoverability across Google, Bing, and AI-driven answer platforms (e.g., ChatGPT, Copilot, Gemini, Perplexity). Experience creating and producing digital content, including video, written, and multimedia assets, with demonstrated success developing engaging content for web, social media, video platforms, and other digital channels. Experience with content creation, distribution, and analytics platforms such as YouTube, Google Search Console, Amplitude, Sprout Social, Riverside, or similar tools, including the ability to measure content performance, analyze audience engagement, and use insights to optimize content strategy and business outcomes. Bachelor's degree or equivalent work experience Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 09/12/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture Role Location Annual Salary Range California $70,350 to $205,800 Cleveland $59,100 to $164,600 Colorado $63,800 to $177,800 District of Columbia $68,000 to $189,300 Illinois $59,100 to $177,800 Maine $54,400 to $151,400 Maryland $63,800 to $177,800 Massachusetts $63,800 to $189,300 Minnesota $63,800 to $177,800 New York $66,300 to $205,800 New Jersey $68,000 to $205,800 Virginia $59,100 to $189,300 Washington $80,200 to $189,300 About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at What We Believe We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here Requesting An Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. Accenture is committed to providing veteran employment opportunities to our service men and women. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at View phone number on click.appcast.io or send us an email or speak with your recruiter. Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Equal Opportunity Statement Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment. The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. 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