Small Business Portfolio Marketing Manager

U.S. Bank Small Business Credit Card Marketing Lead

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Leads portfolio marketing strategy for Small Business Credit Card clients, developing and executing customer-centered, multi-channel programs that drive growth, retention, and engagement. This role defines performance measures, translates business objectives into actionable marketing plans, and partners across product, sales, enterprise marketing, technical, and external teams to deliver targeted programs and product launches. The role also adjusts priorities in response to evolving business needs and ensures marketing activities align with applicable laws, regulations, and bank policies.

Key Responsibilities

• Develop and lead portfolio marketing strategies in partnership with Product, Sales, Technical, Enterprise, and third-party teams to identify opportunities that drive business results.
• Translate client insights into segmentation strategies, audience plans, and customer personas that improve targeting and relevance.
• Develop deepening and lifecycle marketing strategies that increase client value, strengthen engagement, and support portfolio growth.
• Design plans that reach target clients through the appropriate channel and lifecycle moment to maximize effectiveness.
• Analyze portfolio, category, seasonal, and attrition trends to identify growth opportunities and inform strategic recommendations.
• Support sales and service partners with strategies that complement one-to-one client conversations and improve growth and retention outcomes.
• Prepare and present marketing strategies, recommendations, and performance updates to peers, partners, and executive leadership.

• Monitor portfolio performance and translate results into forward-looking plans, optimizations, and growth recommendations.
• Lead campaign development from strategy through execution, deployment, and post-launch optimization.
• Partner with channel marketing teams to prioritize work, align resources, and deliver campaigns effectively and on time.
• Identify, test, and scale new channels and optimization opportunities to improve engagement and performance.
• Partner with data, risk, underwriting, finance, compliance, and other control partners to ensure marketing activities are targeted appropriately and executed within policy and regulatory requirements.
• Partner with analytics teams to define attribution approaches, evaluate marketing effectiveness, and apply insights to future strategy, investment decisions, and optimization efforts.

Leadership Expectations

• Build and sustain a collaborative, high-performing environment across direct reports, peers, and cross-functional partners.
• Demonstrate integrity, accountability, and curiosity while fostering continuous learning, adaptability, and professional growth.

Required Qualifications

• Bachelor's degree, or equivalent work experience
• 10 or more years of relevant experience in marketing, product management, portfolio management, or a related field

Preferred Qualifications

• Strong strategic marketing, campaign development, collaboration and go-to-market execution skills
• Experience using customer insights, segmentation, and performance data to inform strategy
• Ability to partner effectively across product, sales, finance, risk, compliance, and enterprise marketing teams
• Experience partnering with analytics teams to define attribution methodologies, assess marketing performance, and translate insights into future strategy and decision-making.
• Strong leadership, communication, and executive presentation skills
• Knowledge of portfolio performance analysis, lifecycle marketing, and customer growth strategies
• Demonstrated ability to manage competing priorities in a highly matrixed environment
• Financial and/or Credit Card experience highly preferred. Small Business experience highly preferred.