Marketing Technology Specialist

About the Role The marketing technology specialist will support WilmerHale’s marketing technology stack and its intersection with business development and communications activities. This role provides in‑house expertise, training and support for Clients & Markets on multiple MarTech platforms, including webinars, website CMS, CRM, email marketing, video, experience management and analytics software. What You Will Be Doing Webinar and Virtual Meeting Management Oversee the technology setup and execution of webinars and virtual meetings to ensure quality control and address technical errors. Assess current processes and technology to streamline and refine roles, improve the finished product, and expand video capabilities and on‑demand viewing. Provide training and assistance to Clients & Markets team members responsible for disseminating event invitations and other email marketing deliverables. Technology Mastery and Support Master and support internal and external marketing technology platforms, including ON24, MS Teams, Vuture, InterAction, Foundation and Microsoft Office Suite. Identify, evaluate and test new technologies and trends, support rollout, and pursue continuous improvement across all platforms. Provide technical input and maintain templates, guidelines and Quick Reference Guides for Clients & Markets use of marketing technology platforms. Thought Leadership Initiatives Assist in the creation and dissemination of thought leadership, including client alerts and blogs, through the website CMS and email marketing tool. Clients & Markets Coordination Oversee coordinator workloads, assign work based on capacity, monitor timelines and provide status reports to department leadership. Provide training and serve as an expert resource on event technology capabilities, functionality, trends and best practices. Maintain and align marketing mailing lists with key practice areas and client interests. Communication and Collaboration Liaise with the IS Department to enlist technical support, optimize performance, test and troubleshoot, and integrate marketing technology across platforms. Manage relationships with marketing technology vendors to stay current on features, upgrades and updates and extract value. Data Management and Analysis Maintain department email distribution lists, ensuring timely updates for personnel changes. Generate and analyze metrics related to website, event and email marketing efforts using platforms such as Vuture, ON24 and PowerBI. Required Skills and Qualifications Ability to guide lawyers and staff in the development of marketing technologies. Strong presentation and organizational skills. Proven technical skills, conceptual development and resourcefulness. Experience writing and editing training materials and reference guides. Consistent ability to meet short- and long-term deadlines. Open to technological change, including generative AI, and adapt work to support efficiency and innovation. Education & Experience Bachelor’s Degree Required. Minimum of 3–4 years’ experience in digital marketing and/or information technology, preferably within a professional services environment. Benefits Values‑driven firm that fosters collaboration and respect. Salary range: $94,320 – $117,900 annually (based on experience, qualifications and internal equity). Hybrid schedule eligible. Medical, dental and vision insurance. 401(k) with company match and profit‑sharing options. Paid time off and holidays. Our Commitment WilmerHale is an equal‑opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. The firm will make reasonable accommodations for qualified individuals with disabilities and otherwise as required by applicable law. #J-18808-Ljbffr WilmerHale