Marketing Automation Specialist

Company Description Job Description We are looking for a Salesforce Marketing & Sales Enablement Specialist to support Sales and Marketing Go-To-Market (GTM) initiatives. The ideal person will have strong experience working with Marketo for campaign builds and GTM strategy. This person will work closely with our Salesforce Sales Product Manager, Sales teams,and Marketing teams to develop proofs of concept (POCs), improve existing Salesforce processes, and support enablement efforts across the Go To Market Strategy lifecycle. This role is ideal for a mid-level professional who enjoys hands-on configuration, cross-functional collaboration, and experimenting with new capabilities, especially AI-driven features within Salesforce and connected platforms. Duties  Support Sales and Marketing teams by configuring and enhancing Salesforce tools that enable GTM execution.  Assist with sales enablement workflows, including lead management, opportunity tracking, and pipeline visibility.  Support Marketing enablement use cases such as campaign execution, lead scoring, and handoff to Sales, Salesforce Configuration, and Proof of Concepts  Partner with the Salesforce Sales Product Manager to design and build Proof of Concepts for new Go To Market capabilities.  Configure Salesforce Sales Cloud features (objects, fields, flows, reports, dashboards).  Identify opportunities to improve or streamline existing Salesforce processes across Sales and Marketing. Additional Information All your information will be kept confidential according to EEO guidelines.