Marketing Events Lead Assistant Director

Your Journey at Crowe Starts Here: At Crowe, you can build a meaningful and rewarding career. With real flexibility to balance work with life moments, you’re trusted to deliver results and make an impact. We embrace you for who you are, care for your well-being, and nurture your career. Everyone has equitable access to opportunities for career growth and leadership. Over our 80-year history, delivering excellent service through innovation has been a core part of our DNA across our audit, tax, and consulting groups. That’s why we continuously invest in innovative ideas, such as AI-enabled insights and technology-powered solutions, to enhance our services. Join us at Crowe and embark on a career where you can help shape the future of our industry. Job Description The Marketing Events Lead Assistant Director is responsible for leading the Event Lead team in planning, production, and operational delivery of a portfolio of complex, high-visibility, market-facing events while simultaneously managing their assigned events. This role combines hands-on event ownership with broader portfolio oversight, team leadership, stakeholder advising, and process improvement responsibilities. The Event Lead Assistant Director serves as a trusted advisor and primary event partner for assigned business areas or strategic programs. The role translates business objectives into clear event strategies and detailed execution plans, establishes success criteria, manages budgets and resources, guides vendor and technology decisions, and oversees delivery from intake through post-event evaluation. The role independently leads assigned events and provides strategic direction, coaching, and quality review for Event Leads, Event Operations team members, subject matter experts, and other contributors. This position contributes practical thought leadership to the event function by identifying trends, introducing scalable practices, improving the attendee experience, and recommending technology-enabled solutions. The Event Lead Assistant Director supports the Executive Operations and Events Leader in implementing function-wide standards, service expectations, governance, and reporting, but does not hold full accountability for the overall firmwide event strategy. The position requires excellent relationship building skills, conflict resolution experience, strong judgment, executive presence, project and financial management skills, and the ability to influence across a distributed professional services environment. Responsibilities Responsible for strategic and operational leadership of the Event Lead team and assigned programs. Team Leadership Lead, coach, and develop the Event Lead team, assigning work and resources based on business priorities, event complexity, capacity, and development opportunities. Set clear expectations for roles, deliverables, timelines, quality, and decision-making, and hold team members and contributors accountable for results. Provide day-to-day direction, feedback, quality review, and escalation support to Event Leads, Event Operations team members, contractors, vendors, and matrixed contributors. Build a culture of collaboration, ownership, knowledge sharing, continuous improvement, and consistent execution across the Event Lead team. Identify team capability gaps and development opportunities, providing targeted coaching, tools, resources, and process improvements. Model strong executive presence, sound judgment, adaptability, and calm decision-making in complex or high-pressure situations. Establish team priorities and resource deployment decisions based on business impact, complexity, risk, and capacity. Support the Director of Executive Operations and Events with resource planning, portfolio reporting, team development, strategic initiatives, and implementation of the broader meetings and events roadmap. Relationship Leadership & Influence Serve as the escalation point for cross-collaboration teams, assigned accounts, leadership teams, and strategic programs. Develop trusted advisor relationships with senior leaders, event sponsors, and cross-functional partners by demonstrating credibility, responsiveness, and sound business judgment. Establish and maintain strong relationships and operating processes between the Event Lead team and Marketing, Sales, Communications, Finance, Procurement, Technology, Legal, Risk, and other critical event functions. Influence decisions through clear recommendations, business context, data, experience, and thoughtful assessment of risks and tradeoffs. Navigate differing stakeholder priorities, resolve conflict, and facilitate productive conversations that result in clear decisions and shared accountability. Anticipate stakeholder needs and concerns, proactively addressing issues before they affect relationships, timelines, or event delivery. Maintain stakeholder trust by communicating risks, constraints, changes, and required decisions early and transparently. Build relationships beyond individual events by developing a strong understanding of business priorities, stakeholder expectations, and recurring event needs. Program Management Lead a portfolio of complex, high-visibility, and high-risk events from concept through completion, accountable for quality, budget, risk, stakeholder satisfaction, and participant experience. Translate business objectives into clear event strategies, success criteria, scope, roles, decision rights, and comprehensive project plans covering timelines, resources, logistics, technology, communications, risk, and measurement. Balance concurrent event priorities, capacity, budgets, resources, and dependencies, proactively identifying risks, delivery gaps, and corrective actions. Facilitate planning meetings, executive updates, and decision forums, clearly communicating status, risks, tradeoffs, recommendations, decisions, and required actions. Lead vendor, venue, budget, forecast, contract coordination, and technology decisions, ensuring solutions meet business, financial, operational, and attendee experience requirements. Direct pre-event readiness, live-event execution, contingency planning, issue resolution, and escalation management, making timely decisions as conditions change. Ensure events comply with firm policies and applicable legal, insurance, health and safety, data privacy, contractual, and risk-management requirements. Lead post-event evaluation and continuous improvement by measuring outcomes, synthesizing feedback, identifying trends, and translating lessons learned into scalable practices, standards, and process improvements. Leadership Scope and Decision-Making Operates with substantial independence on assigned events and portfolios, escalating decisions that materially affect firmwide strategy, policy, reputation, or major financial commitments. Leads through influence and matrixed teams; may assign work, provide coaching, review deliverables, and coordinate resources without formal direct-report responsibility. Makes recommendations on event approach, vendors, technology, budget tradeoffs, risk mitigation, and resource deployment based on business objectives and established standards. Acts as a bridge between event strategy and execution, converting firmwide direction into repeatable operating practices and bringing field insights back to function leadership. Qualifications Progressive corporate meeting and event planning, production, and logistics experience, ideally within professional services or another complex, matrixed organization. Demonstrated success leading complex, high-profile events and managing multiple concurrent projects with significant budgets, stakeholders, vendors, and dependencies. Strong project, portfolio, budget, resource, risk, and vendor management capabilities. Ability to translate business objectives into event strategy, measurable success criteria, and actionable delivery plans. Strong executive presence, facilitation, written communication, negotiation, and relationship-management skills. Proven ability to influence decisions, resolve conflict, manage ambiguity, and remain composed in fast-paced or high-pressure situations. Experience coaching colleagues, directing matrixed teams, reviewing work quality, and improving operational performance. Strategic awareness with the ability to identify trends, recommend improvements, and help scale processes across a broader event portfolio. Strong analytical skills, including the ability to evaluate event performance, identify patterns, and make evidence-based recommendations. Advanced proficiency in Microsoft Word, Excel, and PowerPoint, with strong working knowledge of event management, registration, attendee engagement, virtual/hybrid, and audiovisual technologies. High degree of discretion and ability to protect confidential business, client, participant, and financial information. Ability to build respectful, productive relationships at all levels of the firm and with external partners. Requirements 7 or more years of relevant meeting and event management experience, including responsibility for complex programs or portfolios. Bachelor's or associate degree in business, hospitality, marketing, communications, event management, or a related field preferred; equivalent relevant experience will be considered. Background supporting professional services, client service teams, executive audiences, or similarly complex stakeholder groups preferred. Ability to work flexible schedules, including extended hours during peak planning periods and live events. Ability to travel as needed for event delivery, planning meetings, team development, and departmental activities. Preferred Knowledge Event industry trends, venue and vendor landscape, contracting practices, and event risk management. Event technologies, including registration platforms, mobile applications, virtual and hybrid platforms, attendee engagement tools, and event data/reporting solutions. Experience developing templates, playbooks, service standards, metrics, or continuous-improvement initiatives for an event function. Understanding of marketing and sales handoffs, event ROI, attendee data stewardship, accessibility, and sustainable event practices. We expect the candidate to uphold Crowe’s values of Care, Trust, Courage, and Stewardship. These values define who we are. We expect all of our people to act ethically and with integrity at all times. The application deadline for this role is 09/30/2026. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Crowe is not sponsoring for work authorization at this time. Crowe LLP and Crowe Advisory LLC (and their respective subsidiary entities) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, genetics, national origin, disability or protected veteran status, or any other characteristic protected by federal, state or local laws. Crowe LLP and Crowe Advisory LLC (and their respective subsidiary entities) does not accept unsolicited candidates, referrals or resumes from any staffing agency, recruiting service, sourcing entity or any other third-party paid service at any time. Any referrals, resumes or candidates submitted to Crowe, or any employee or owner of Crowe without a pre-existing agreement signed by both parties covering the submission will be considered the property of Crowe, and free of charge. Crowe will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. Please visit our webpage to see notices of the various state and local Ban-the-Box laws and Fair Chance Ordinances, where applicable. We are committed to a merit-based hiring process, evaluating all candidates consistently using objective, job-related criteria such as relevant experience, demonstrated skills, measurable impact, and alignment with the role’s responsibilities, and making employment decisions in a fair and inclusive manner free from discrimination. The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Crowe, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $88,300.00 - $185,100.00 per year. Our Benefits Your exceptional people experience starts here. At Crowe, we know that great people are what makes a great firm. We care about our people and offer employees a comprehensive total rewards package. Learn more about what working at Crowe can mean for you! How You Can Grow We will nurture your talent in an inclusive culture that values diversity. You will have the chance to meet on a consistent basis with your Career Coach that will guide you in your career goals and aspirations. Learn more about where talent can prosper! More about Crowe Crowe ( is one of the largest public accounting, consulting and technology firms in the United States. Crowe uses its deep industry expertise to provide audit services to public and private entities while also helping clients reach their goals with tax, advisory, risk and performance services. Crowe is recognized by many organizations as one of the country's best places to work. Crowe serves clients worldwide as an independent member of Crowe Global, one of the largest global accounting networks in the world. The network consists of more than 200 independent accounting and advisory services firms in more than 130 countries around the world. If you are interested in applying for employment with Crowe and are in need of an accommodation or require special assistance to navigate our website or to complete your application, please visit our Applicant Assistance and Accommodations page for more information: #J-18808-Ljbffr Crowe