Assistant Professor - Entrepreneurship and Marketing

Description of Duties


The State University of New York (SUNY) College at Canton and the School of Business and Liberal Arts invite qualified applicants for a full-time, tenure-track Assistant Professor of Entrepreneurship & Marketing position in the Business Department, beginning September 1, 2026.


This position emphasizes integrating marketing strategy and entrepreneurial thinking, preparing students to develop, launch, and grow ventures through data-informed decision-making, digital marketing tools, and customer-centered innovation. The role supports growing student demand in applied marketing, brand development, and new venture creation, aligned with regional workforce needs and global business trends.

Responsibilities

• Teaching (4/4 course load), course development, student advisement, scholarly activity, assisting in program and curriculum development, assessment, and institutional service.
• Delivering and developing courses that connect marketing strategy with entrepreneurial practice, including opportunities for students to develop business concepts, branding strategies, and go-to-market plans.
• Advising students in Business Department majors, supporting both career readiness and entrepreneurial pathways.
• Contributing to the growth of marketing and entrepreneurship programming, including experiential learning, simulations (e.g., Simternship), and community-based projects.
• Actively participating in faculty governance and university service.
• Engaging with local businesses, startups, and community partners to create applied learning experiences such as internships, consulting projects, and venture development opportunities.

Areas of instruction may include:

• New Venture Creation & Entrepreneurship
• Innovation, Customer Discovery, and Lean Startup Methods
• Digital Marketing & Social Media Strategy
• Marketing Analytics & Consumer Insights
• Brand Development & Storytelling
• Small Business Marketing & Growth Strategy

Qualifications


Required:

• Doctorate in Marketing, Entrepreneurship, Business Administration, or a closely related field (Doctorate must be completed by June 2026).
• Ability and willingness to develop and deliver entrepreneurship and marketing courses across face-to-face, online, and hybrid (flex) modalities.

Preferred:

• College-level teaching experience in face-to-face, online, and hybrid (flex) delivery.
• Experience teaching marketing courses with applied or entrepreneurial components (e.g., digital marketing for startups, brand development, marketing analytics, customer discovery).
• Experience teaching Entrepreneurship courses, particularly those focused on new venture creation, innovation, or small business development.
• Experience in curriculum design and development that bridges marketing strategy with entrepreneurial application.
• Professional or applied experience in marketing, digital media, startup environments, or entrepreneurial ventures.
• Experience mentoring students in applied projects, competitions, or venture development initiatives.

Prior to a final offer of employment, the selected candidate will be required to submit to a background check including, but not limited to, employment verification, educational and other credential verification, and criminal background check.

Closing Date for Receipt of Applications


Review begins immediately and will continue until the position is filled.


Apply for Position


SUNY Canton does not discriminate based on race, color, national origin, sex, gender identity, disability, or age in its education programs, services, and activities, including employment policies and practices.