Director, Product Marketing

Overview As Director of Product Marketing, you will own the strategy and execution for how Sortly's products are positioned, launched, and scaled in the market. This role is critical in shaping Sortly's narrative, driving customer adoption, and enabling revenue growth. You will develop compelling messaging, lead go-to-market (GTM) strategies, and collaborate across teams to establish Sortly as the leader in inventory and asset management solutions. Base pay range $160,000.00/yr - $190,000.00/yr About Sortly Sortly is a simple, multi-device inventory management solution. Our visual & intuitive approach to inventory enables thousands of SMBs and teams within iconic corporations, government entities, music bands & sports teams to stay on top of their consumables, assets, and material things. With over 8,000 five-star ratings in the App Store and a net promoter score greater than 55, our impressive growth has primarily been driven by organic sources and word of mouth. We are profitable, financially independent, and primed to scale within our $20B market. We are proudly a distributed and remote-first company since inception with teams across 4 countries. Core values Real - We lead with authenticity, show transparency through being honest and clear, and take accountability by owning our actions and outcomes. Inspiring - We think big, empower others to achieve their best, and celebrate wins by recognizing large and small contributions. Smart - We demonstrate First Principles thinking by always asking "why" and seek to understand deeply, embrace growth mindset and drive decisions with data. Empathetic - We are humble and listen with an open mind, show up mentally and emotionally to make others feel valued, and consider how our actions impact others. What You'll Do Go-to-Market Leadership: Develop and execute global GTM strategies for new products, features, and market segments. Positioning & Messaging: Define clear, differentiated value propositions and ensure consistent messaging across all channels and materials. Market & Customer Insights: Lead market research and competitive analysis to identify trends, customer needs, and opportunities. Enablement & Collateral: Create impactful marketing and sales materials—including case studies, whitepapers, webinars, and videos—to support internal teams and engage external audiences. Cross-Functional Collaboration: Partner with product, sales, and marketing teams to align roadmaps and deliver integrated campaigns that drive adoption and retention. Performance Optimization: Establish KPIs, analyze campaign performance, and refine strategies to maximize ROI and growth. Requirements 7-10 years of product marketing experience with a proven record of driving growth in B2B SaaS environments Expertise in crafting GTM strategies, leading product launches, and enabling sales teams Strong analytical and storytelling skills with the ability to translate data and insights into actionable plans Experience in inventory management, asset tracking, or procurement solutions is highly desirable Comfortable operating in fast-paced, dynamic environments and managing multiple initiatives simultaneously Why join Sortly Opportunity to work with a passionate and dedicated team A culture that fosters innovation, growth, and collaboration Competitive salary and benefits package Chance to make a significant impact on the future of inventory management Annual off-site retreats Home office stipend 401k match Yearly learning and development reimbursement We are currently showing salary and role information for transparency; the salary band outlined above reflects compensation levels that are competitively benchmarked based on geographic location. Where an individual may fall within this band is determined by market data specific to their location, ensuring fairness and alignment with our compensation philosophy. Seniority level Not Applicable Employment type Full-time Job function Marketing Industries: IT Services and IT Consulting Referrals increase your chances of interviewing at Sortly by 2x Get notified about new Director of Product Marketing jobs in New York, NY . This description reflects the current role and its responsibilities and qualifications; country or regional requirements may apply. #J-18808-Ljbffr Sortly