Commercial Director

Job Description:

Role Summary

The Commercial Director is a senior leadership role accountable for developing and executing a high-impact, enterprise-wide commercial strategy across sales, marketing, and a multi-brand portfolio. This position drives sustainable revenue growth, strengthens market positioning, and enhances brand performance through a unified, data-driven approach.

As a key member of the leadership team, this role shapes long-term business direction, ensures cross-functional alignment, and builds a scalable commercial organization capable of delivering consistent, above-market growth across channels and regions.

Key Responsibilities

Commercial Strategy & Business Leadership

• Define and lead the overall commercial strategy, ensuring alignment with business objectives and growth targets.

• Drive integration, optimization, and clear positioning of multiple sales brands and routes to market.

• Partner with Business Unit leadership to develop and execute long-range strategic plans and annual operating plans.

• Identify and pursue new revenue streams, market expansions, and strategic partnerships to increase market share.

• Provide strategic insight and leadership to guide business transformation and competitive positioning.

Sales Leadership & Multi-Brand Growth

• Lead Distribution Sales alongside additional sales brands, ensuring consistent and coordinated go-to-market execution.

• Deliver profitable revenue growth across all commercial channels, consistently meeting or exceeding targets.

• Develop differentiated sales strategies by brand while leveraging cross-portfolio synergies.

• Embed an 80/20, value-based sales approach focused on high-impact customers, products, and opportunities.

• Champion a value-proposition-led selling culture that drives premium outcomes and competitive differentiation.

• Oversee forecasting, pipeline management, and sales performance across the organization.

• Partner with Business Unit leadership to ensure full accountability for commercial P&L performance.

Marketing Leadership & Brand Development

• Own and execute the marketing strategy to support revenue growth and commercial priorities.

• Lead brand positioning, messaging, and demand generation across products and markets.

• Oversee integrated marketing campaigns, digital strategy, lead generation, and customer engagement initiatives.

• Ensure strong alignment between sales and marketing to maximize conversion, acquisition, and retention.

• Leverage data, analytics, and customer insights to continuously improve marketing ROI and effectiveness.

• Drive digital transformation of commercial processes, systems, and analytics capabilities to enable insight-led decision-making.

Leadership & Organizational Development

• Build and lead a high-performing, multi-disciplinary commercial team across sales, marketing and tech support.

• Own organizational design, talent acquisition, succession planning, and capability development.

• Coach and develop sales team members to enhance commercial acumen and leadership effectiveness.

• Foster a high-performance culture driven by clear KPIs, accountability, and continuous improvement.

Customer, Market & Product Alignment

• Establish and maintain executive-level relationships with key customers and distributors.

• Act as the voice of the customer, ensuring decisions are grounded in market and customer insights.

• Partner with Product Management to align product strategy with market demand and growth opportunities.

• Monitor competitive activity, industry trends, and evolving customer needs to inform strategy.

Governance, Performance & Reporting

• Own commercial performance reporting, including forecasts, revenue tracking, and marketing effectiveness.

• Deliver clear, data-driven insights and strategic recommendations to senior leadership.

• Implement scalable processes, systems, and governance frameworks to support growth.

• Ensure compliance with company policies and adherence to commercial best practices.

Qualifications & Experience

• Bachelor’s degree required; advanced degree preferred.

• Significant experience in senior sales and/or commercial leadership roles.

• Proven track record of developing and executing successful commercial strategies.

• Experience leading multi-brand or multi-channel sales organizations preferred.

• Strong leadership, communication, and stakeholder management skills.

• Demonstrated ability to drive growth, transformation, and organizational effectiveness.

Additional Information

• Travel requirement up to approximately 50% to support customer, partner, and team engagement.

• This position is a core member of the senior leadership team, contributing to overall business strategy and performance.

Qualifications

• Requires a minimum of Bachelor's degree and minimum of 6 years of relevant experience.

• Proven sales leadership experience

• Expertise in building and executing sales strategy

• Strong communication and relationship building skills

Physical Requirements/Working Conditions (if applicable)

Hiring Contingencies – Employment at AWTX is contingent upon successful completion of background checks, drug screen and pre-hire assessments.

This job description in no way states or implies that these are the only duties to be performed by this employee. Employees will be required to perform all tasks and duties as directed by management. AWTX organization reserves the right to revise or change job duties and responsibilities as the need arises. This job description does not constitute a written or implied contract of employment. Employment at AWTX remains at will.

Avery Weigh-Tronix is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Compensation Information:

$145,000 - $160,000

ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.

As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.